Fantasy, nostalgia or the immersive nature are some of the factors that will mark next year at the level of design and visual creativityaccording to Adobe. The company has collected the trends for 2025 in its usual annual report, which continues to collect and reflect consumers’ tension between reality and evasion.
The firm has determined four major creative patterns for the coming months based on creative styles, consumption patterns, technological advances and buyer data from its graphic resources platform. The report seeks to serve as a guide for the sector to create campaigns and messages that really connect them with their audiences.
These are the four trends that Adobe Stock says will shape visual creativity in 2025:
fantastic borders
One of the main trends will be to invite the public to explore magical worlds through imaginative and unreal visual effects, and that reflect the desire for escape. It is a trend that combines technology and culture, and is based on years of development of fantasy universes through film, television or video games.
The artificial intelligence will play an important role, allowing artists to capture these imaginary worlds with greater agility and new resources.
Carefree and laughter
According to Adobe, lightness and joy They will also visually mark the coming months, again seeking to satisfy that desire for escape from reality complex. Humor will gain weight, for example, in brand messages, in an attempt to boost the appeal and memorability of content, and also reach a broader audience.
Rely on visual resources that convey carefree, humor and casual It will help companies establish more personal connections with consumers, and enhance the perception of closeness and humanity. In addition, according to the company, the trend will make it easier to address serious topics without being invasive or controversial, and encourage participation in joyful and valuable experiences.
Time travel
The Adobe report points out that we are going through a time of contrasts, with the clash between past and future as the maximum exponent. It is what has driven the rise in recent years of styles such as retrofuturism, and will continue to do so in the coming months based on artificial intelligence.
Thus, a trend will be palpable that combines futuristic components with vintage and historical elementssuch as ancient Rome, the 1920s, or the 1970s. Generative AI is key in this style, facilitating experimentation and combining elements to create a nostalgic and modern aesthetic at the same time.
Immersive appeal
In a context in which users increasingly appreciate the experiencesthe stimulation of all the senses gains weight. Thus, through visual resources we will seek to create interactions that awaken joy and wonder, that support immersive artistic installations and experiential purchases.
As the company points out, consumers are eager for a greater sensory involvement and technology makes it possible, so marketing campaigns that seek to involve users and their own universes to travel to will grow. He cites as an example the “Barbie” phenomenon, which included a blockbuster movie, real-world events, and a series of “Barbie-core” themed experiences.
Immersive appeal will help reduce screen fatigue by inviting audiences to enter fantastic interactive worlds and prioritizing sensory experiences over passive consumption.
More info.: Creative Trends 2025
