As every last Friday of January today takes place on the day SAN PUBLITOone day that the advertising industry of our country celebrates with rest, but also with initiatives that seek value both the profession and creativity. Agencies, studies and professionals understand the appointment as an opportunity both to congratulate themselves with colleagues and to highlight their value proposals.

From Reason.WHY We wanted to join the celebration by collecting some striking initiatives that have been launched:

Innn and a San publicito for all

The creative consultant Innn has launched the transmeda campaign “San publicito belongs to everyone”, with which he seeks to underline that Creativity does not belong exclusively to the creatives, but to the whole of the advertising sector, from the accounts departments, to the Planners and also the clients, since all profiles have the ability to provide innovative ideas and solutions. The Claim is “it is not necessary to be creative to be creative.”

In addition to social channels and actions at street level, the agency has created a special edition of socks in association with the brand Pepe Pinreles, and inspired by the tradition of giving socks in Los Santos. With this, the agency encourages to join the celebration and recognize the creativity of its teams, regardless of its department or role. “They are an invitation to celebrate and remember that creativity is a universal and transformative resource, and that ideas arise from any person, anywhere”, Explain from Inn.

The socks are available for free through the agency’s website, for all those who follow their social profiles and share the publication of the initiative. The agency also advances that also will distribute socks to anonymous people and during the Gala of the Association of Advertising Companies of Seville, held. Thursday, January 30.

Grow takes Santa Púnacita to Chatgpt

The creative agency Grow has trusted artificial intelligence to try to bring the grace of Santa Plust a The industry. For this he has created a digital lampadario, That is, a web space in which every professional who wishes can “enclose” a digital candle and express their desires dreams and illusions. And also the change, since the claim they make from Grow highlighting Santa Púnacita is Equality and creativity.

In addition, he has created a profile of Santa Púnacita in Chatgptwith the intention that professionals in the sector can always have inspiration close. “If we open chatgpt every day to ask for inspiration, why not have our employer near?“, explain from Grow in a statement.”This profile is born with the idea of ​​keeping the Holy today and every day. Once you open the conversation, Santa Púnión will be anchored in your session, to listen to you, inspire and encourage you to act”

They communicate it with a fun video that is accompanied by Gregorian song. But they warn: “Remember that she is a source of inspiration, but the change depends on you”

Mká creates a dessert for San publicito

For its part, Mká, Advertising and Communication Agency specialized in Health, has created A dessert for San publicito having detected a need in the market. “If San Isidro has its donuts and Holy Week its toast, San Publicito had to have something up to it. After all, all the saints have their typical dessert”, Explain from the agency in a statement.

From Mká they point out that they have got to work in the kitchen to create, prepare and distribute the dessert of San Publicito, a task in which they have had the collaboration of the Showcooking space Kitchen Club. These are pastes with chocolate, pistachio and “a lot of creativity” They have shared and made them to colleagues, clients and collaborators.

Have called dessert “The joys of San publicito”, And they have shared the recipe in a video they have published on their Instagram profile

San publicito is meat from the hand of the vicaria

This year the agency The Vicaría He wanted make some of the wishes come true deepest of advertising professionals, as received a feedback without corrections, achieve one more hour to present the project or become Young Lions when it is still being studied. To do this he has made meat to San Publicito and have put miracles touring some outstanding points of the advertising geography, such as the headquarters of Havas or the Miami Ad School.