In a context marked by the growing presence of screens in everyday life, the Atresmedia and Unicef ​​Spain Foundation They have launched “take out the mobile from dinner”, a awareness campaign that focuses on the importance of families to create spaces for dialogue without digital distractions. Through small daily gestures, how to separate the devices during dinner, both entities recommend foster communication between parents and children and reinforce adult accompaniment in the digital environment.

The campaign, which will be disseminated in the television, radio and digital media channels of the Atresmedia group, as well as on the website and social networks of the Atresmedia and UNICEF Spain Foundation, part of a very common scene: a mother and her son who, although they live in the same home, spend the afternoon isolated with their Mobile devices. The situation changes when, when sitting at the table for dinner, the child launches a simple request: “We have dinner?”

The impact of the mobile at home

The message of the campaign is based on data from the study “Impact of technology on adolescence”, prepared by UNICEF Spain, which reveals that the use of mobile phones by adults during family meals is associated with a higher risk of problematic use of the Internet and other risk practices. Thus, he points out that families who share everyday moments without digital distractions, such as dinners, offer higher levels of protection.
According to the study, the Problematic Internet Use It affects 41.1% of adolescents whose parents use the mobile during meals, compared to 28.3% whose adults do not.

The same goes for other risk practices such as consumption of pornography Online (40.7% compared to 32.4%), access to the Dark Web (13.3% compared to 8.7%), the abusive use of mobile More than five hours a day during the weekend (57.8% compared to 44.7%) or during the week (38.4% compared to 27.3%).
There is also a higher percentage of risk behaviors such as accept strangers in networks social (63.3% compared to 53.8%) or be a victim of blackmail or Sextorsion (5.3% compared to 2.6%).

Although the Digital environments They provide great connection opportunities, personal development and access to information, also imply risks that can negatively affect that development. “Therefore, the role of reference adults is essential for the digital experience of children and young people to be safe and positive”declare from Atresmedia in a statement.

As indicated in it, this campaign is part of the Memorandum of understanding Signed between the Atresmedia and UNICEF Spain Foundation, which aims to develop joint information and awareness actions on the situation of childhood in relation to the media, technology and the digital environment.

This is the second campaign that both entities promote within the framework of this alliance after “Minors, not digital rights” destined to promote and publicize the digital rights of children and adolescents and to promote their fulfillment to guarantee a safe digital environment.