18,000 pieces and the talent of 10 artists of the mosaic is what has required McDonald’s Italy for your last Street Marketing initiative. The hamburger chain has “uncovered” an “old” mosaic in the center of Rome to celebrate some of the classic products of your menu.

Installed in the mall Alberto Sordi Gallerythe installation has been available until June 7. The piece has shown classic figures dressed in togas and enjoying a banquet composed of Big Macs, fried potatoes, tail soft drinks and sunde ice cream.

The work has been created by emulating the ancient mosaics that enrich the Italian cultural heritage, and has been installed to seem freshly excavated and found, moving the idea that McDonald’s and its emblematic products They are also part of the country’s culture and society. It should be remembered that the company opened its first store in Rome in 1986 and already has more than 50 establishments in the city.

In the same way that the careful tessels have generated a contrast to the recognizable golden arches of the brand, the installation has been received with diverse opinions among the public. While some consider that McDonald’s has displayed humor, art and ingenuity to promote their products, others have criticized the action to raise an appropriation of cultural heritage.

However, as stated Design Taxithe mosaic is a decorative element which has been integrated by the restaurants of McDonald’s Italia. In the premises located in Plaza de España, traditional style mosaics are shown, while in the sailor establishment you can enjoy fragments of Roman road of 2,000 years old, which has been integrated as part of the restaurant thanks to a glass floor.