The Spanish advertising industry has received a total of 24 lions in Cannes Lions 2025. Our country closes one more edition of the International Festival having harvested 4 golds, 6 silvers and 14 bronzes.

Among the Spanish campaigns that have triumphed in Cannes Lions we find 17 different works.

“UNWrap it” by Lola Mullenlowe for Cornettohas been one of Spain’s most awarded campaigns at the Festival with a total of 3 lions, including 1 silver lion abroad. “Shades of Red”, by David Madrid for Coca-Cola, It is also one of the most award -winning Spanish campaigns, with another 3 lions, including 1 gold lion abroad.

In its passage through the contest, the advertising industry of our country has stood out for a very distributed record among a total of a total of 17 different campaigns made by 10 agencies for 14 advertisers. Lola Mullenlowe has been the most awarded Spanish agency in this 72 edition (8 metals) followed by David Madrid that has taken a total of 7 awards.

>> Know all the results of Spain in Cannes Lions 2025 <<

As for 4 goldshave been distributed between Lola Mullenlowe, David Madrid and the Producer Little Spain. The 6 silver They have gone for Lola Mullenlowe, David Madrid, Cheil Worldwide Madrid and Specialguestx Madrid. They complete the palmraés of Spain, having collected 14 bronzes, Agencies such as VML Madrid or Doubleyou.

*Disclaimer: The market lives (and enjoys) the consequences of international collaboration and where ideas have, more and more, the ability to export, adapt and execute in multiple markets with success results. Some recognition of this year in the Spanish record are a reflection of the solvent capacity of our country’s advertising industry by participating in global campaigns that have been devised for international clients in collaboration with other agencies.

All Spanish campaigns awarded in Cannes Lions 2025

“Shades of Red”
by David Madrid for Coca-Cola

“Shades of Red” is a campaign-homer to small Mexican businesses through the Coca-Cola awnings that have shadowed the stories of several generations and represent the link between these stores and the brand.

• 1 gold lion abroad
• 1 bronze lion In Brand Experience
• 1 bronze lion abroad for the pieces “Mimi’s Red”, “Prado’s Red” and “El Campo’s Red”

“UNWRAP IT”
De Lola Mullenlowe for Cornetto

A series of graphs that link the ice cream brand with the summer and the fun of the summer season through the product wrapping in an artisanal collage.

• 1 silver lion abroad for the “Boat”, “Waves”, “Surfer” and “Windsurf” pieces
• 1 bronze lion In Industry Craft for the “Boat”, “Waves” and “Surfer” pieces
• 1 bronze lion In print for the “Diver”, “Boat”, “Waves”, “Surfer” and “Windsurf” pieces

“We are still open”
by David Madrid for JCDecaux

“We are still open” was a campaign in the Madrid Metro to publicize the stories of the businesses affected by the Dana that swept several municipalities in Valencia last year.

• 1 gold lion In Creative B2B
• 1 silver lion abroad

“Lynx with Catnip”
from Lola Mullenlowe for Ax

“Lynx With Catnip” announces a new body fragrance that, according to the brand, has the capacity to also attract cats, an indispensable company in the lives of many.

• 1 bronze lion In film
• 1 bronze lion In Brand Experience

“Painvisible”
of VML Madrid for Aritium

A tool that is based on thermal images to detect heat patterns in the human body and, through AI, translates them into objective pain evaluations, especially useful for nonverbal patients.

• 1 bronze lion In innovation
• 1 bronze lion In Pharma

“Scratch & Sniff”
From Lola Mullenlowe for Ax/Lynx

“Scratch & Sniff” is a provocative action that takes as insight a habit among men: scratch and smell. The graphs are made with aromatic ink and thanks to microencapsulation technology when rubbing the image, the real fragrance is released, turning the posters into product demonstration.

• 1 gold lion abroad

“Late Checkout: A Ritz-Carlton Story”
of Little Spain for The Ritz Carlton hotels

The luxury hotels chain launched a capsule collection with Late Checkout, the brand driven by Madrid singer C Tangana. The merchandising line includes fashion and also accessories.

• 1 gold lion In Luxury & Lifestyle

“Love”
of Specialguestx Madrid for Ok Go

The music band video clip, as we have been able to confirm from Reason.WHYit is a shared work between Specialguest New York and Specialguestx Madrid. A spectacular choreography in a sequence plane for which 29 robotic arms and 60 mirrors were used in different shapes and sizes. 4 minutes of kaleidoscopic images, reflexes and colors.

• 1 silver lion In Entertainment Lions for Music

“The Mind Guardian”
of Cheil Worldwide Madrid for Samsung

“The Mind Guardian” is a video game based on artificial intelligence oriented to the identification of cognitive deterioration. It is part of the “Technology with Purpose” platform that the brand has been working more than a decade.

• 1 silver lion In Health

“Find Your Summer”
De Lola Mullenlowe for Magnum

“Find Your Summer” took the exterior Grand Prix in the edition of the Festival last year. A work that sought to dissect the consumption of ice cream, allowing the brand to register a historical sales maximum in low season. The increase, as they share from the agency, was 66%.

• 1 silver lion In Creative Effectiveness

“High Energy Intern”, “High Energy Boyfriend”, “High Energy Dad”
by David Madrid for Fusion Energy Drink

The campaign shows common characters that act with exaggerated energy, as if they lived an action scene, creating a comic contrast that reinforces the concept of “high energy.”

• 1 silver lion On radio

“The Power of Sweetness”
from Lola Mullenlowe for Ax

A campaign that shows, once again, the power of attraction of the male fragrances of AX. For this, he has opted for absurd humor and has created situations in which, as in this case, a dog attacks those who wear the deodorant of the brand in an explosion of jealousy or envy.

• 1 bronze lion In film for the piece “Dog”

“The cause of the accident that caused the fire”
from Canada Barcelona for ICEX

“The cause of the accident that caused the fire” is a short film designed for the promotion of talent and creativity of the Spanish audiovisual sector. It addresses the fears, doubts and anxieties that the director finds during the production of a film, so that reality and fiction are intertwined in a self -referential history in which it reflects on the creative process and success in the audiovisual industry.

• 1 bronze lion In film craft

“Loewe Tiktok”
An internal work of Loewe

This is the case of success of the Spanish luxury brand in the social network of Videos Tiktok. Irony, humor and unusual communication codes between the brands of this segment are the key ingredients for a strategy that, according to Loewe, “It has broken the Internet.”

• 1 bronze lion In Luxury & Lifestyle

“Meet Marina Prieto”
by David Madrid for JCDecaux

“Meet Marina Prieto” already took the Grand Prix of Creative B2B in the last edition of the Festival. With it, it sought to offer a solid and positive argument about the impact and scope of external advertising and the value it brings in the marks media plans.

• 1 bronze lion In Creative Strategy

“ALLEVIA POLLEN PASSPORT”
of MRM Madrid for Opella-Allegra

A tool to help plan trips without worrying about allergies or air pollution. Allevia Pollen Passport interprets and visualizes the risks of allergies in more than 100 countries and 70,000 cities.

• 1 bronze lion In digital craft

“NOBODY SHOULD DI AT CHRISTMAS”
from Doubleyou for Open Arms

At the end of 2023, the NGO Open Arms filled a beach in Barcelona with clothing and shoes for Symbolize shipwrecks that had occurred throughout the year in the Mediterranean. The action commemorated the 75th anniversary of the Universal Declaration of Human Rights and was completed in a rescue mission a few days before Christmas. The campaign included a special OpenNarms mission with a Special Garment Collectionaimed at raising funds

• 1 bronze lion In Sustainable Development Goals