“A fun selection of clothing and accessories in collaboration with Bonilla in sight, the famous Churrería de A Coruña”. Thus describes Zara he Cobranding which has established with the Galician company, specialized in fried potatoes and churros, and that has materialized in a temporary children’s collection and celebrates the roots of both brands.

Bonilla in sightfounded in 1932, is known for its respect for tradition, its artisanal production, and its careful aesthetic and visual identity. This is the one that has moved to the set of garments, composed of sweatshirts, t -shirts, pants and bags.

The different pieces of clothing play with blue and white, the corporate colors of the brand, and present details such as the ship and the waves, or the illustration of the recognizable can of chips. The collection, which has sizes that range from a year and a half to 14 years, presents a cheerful and fun character, and evokes summer days. It is launched precisely, in the face of the holiday period.

At the digital level, the collection is available in the Online store of Zara, and through the application; while at the physical level, it can only be purchased on the third floor of the Zara store located on Compostela Street of A Coruña. There the brands have installed a corner in the children’s clothing section, inspired by the traditional car used to sell fried potatoes, and that in addition to the garments, it shows the usual product of Bonilla in sight.

With this collaboration, Zara, already converted into a textile giant, is linked to the Galician tradition, close ties with local culture and reconnects with the perception of family business. At the same time, it establishes a relationship with the gastronomic symbol that is Bonilla at sight, whose international projection has shot himself since Oprah Winfrey gave him visibility in November last year.

It is not the first collaboration between Zara and Bonilla in sight, since this on previous occasions has served hot chocolate in some of the brand’s stores during the Christmas period.
Bonilla in sight expands the trajectory of collaborations of Zara, which only this year has included, among others, the brand of sandals Havaianas or the Japanese textile artist Fanglu Lin.