The consistency of Naming It is always one of the most complicated issues in the construction of a brand. Companies like Yundai, Jondai or Undai They have been checking for a long time, losing all their online visibility in front of Hyundai. And that is why the Korean manufacturer has now decided to reward them in a very particular way.

Designed by the Havas Creative agency, the campaign “Almost Hyundai” seeks return visibility to those products that are not cars, but that in the search engine end up relegated by having a Naming similar to Hyundai. And therefore, under the concept “It doesn’t matter how you look for us, the important thing is that you find us”, The Asian company delivers to Jondai, Undai, Yundai a space on your own website.

“It is a nice tribute to all those products that had lost visibility just because they have the bad luck of being almost like Hyundai ”explains in a statement Jesús Rasines, creative general director of Havas Creative. In this way, it is now possible Buy a lamp, rice or even a hunter From the car manufacturer’s website. The products are accompanied by a brief description and a button that redirects towards each external purchase process.

“With this campaign, Hyundai connects with the Spanish public again, positioning once again as a close and fun brand”, Adds rasines. To communicate“ almost hyundai ”, the Korean brand presents a Spot With Besweet production. The announcement “because you might not mean Hyundai” is committed to humor to link the Model benefits of the brand with rice, lamps or even jackets.

Havas Media It is in charge of media planning of this campaign, which will have a tour of both social networks and in the brand corporate channels. In this way there are planning activations for YouTube, Tiktok, Instagram, Twitter and Facebook, as well as collaborations with influencers and other platforms. “It is a way to give up all the spaces where their cars were announced, thus sacrificing their own visibility in pursuit of other products“They point out.

More info: Almost hyundai

A creative concept with continuity

Last year the brand already explored the same concept of this campaign with “As it sounds”. Also designed at that time by Havas Creative, the action consisted of a main spot in which the brand emphasized the pronunciation of its naming.

“We wrote bad Hyundai every 4.25 seconds”Explains the narrator. The brand proved to know how to laugh, while comparing the times that Your name is badly sought With the price of a meteorite, the number of pigeons in the Plaza de San Marcos de Venice or the number of people who lived the gold fever in North America.

Campaign media planning was broadcast on social networks and Hyundai’s own channels, as well as special activations together with the Ana Benito influencerand the platforms the world today and Spanish posture.