“We have put it to egg”

Is what he says Galicia Star Regarding the possibility of enjoying a better experience of your beer at home thanks to Huebox, the domestic use dispenser that has just launched to the market. The new format supposes, according to the brand in a statement, an extension of its value proposition through the Product innovation and the new ones consumption experiences.

As confirmed by the brand A Reason.WHYthe device is officially launched now, after a trial period in the environment closest to the company.

The tap has egg shape and measures 31 centimeters wide and 48 centimeters high, weighs 12.5 kilograms, and is presented in black, with metallic details, in line with the Visual identity of the brand. It has a removable drip tray and works with 3 -liter recyclable barrels of the star varieties and 1906 special reserve,

As Galicia explains, the device stands out for its Innovative technology, Elegant and compact design, and its adaptation to different spaces in the home. Among its characteristics, the brand stands out its rapid barrel cooling system (3 hours), which between cools 0ºC and 5ºC without CO2; its efficient energy consumption; and that does not require cleaning of the circuit.

Ensures that Huebox is characterized by its ease of use and design oriented to user experience. It can be acquired through Bigcrafters, the company’s online store, for 349 euros, although there is a limited number of units.

“We have developed an innovative, efficient device and with a premium design that guarantees freshness and beer quality”, Said Juan José Delgado, General Director of Move. The Unit of Innovation and Digital Transformation of Children of Rivera, in a statement.“Huebox is the result of years of research and collaboration between different teams of the group, with a clear objective: revolutionize the way we enjoy beer”

“In Star Galicia we are unconformented in nature, and this new shooter puts a round beer experience to continue enjoying and sharing our beer revolution”Commented Ignacio Rivera, president of children of Rivera, through LinkedIn.

To communicate it, it has launched a comprehensive communication campaign, devised by the Uncle Phil agency, which appeals directly, not only to beer lovers, but also to the brand fans. “Strip, incline and coronate from the couch. Enjoy a round experience at home”, Explains the phrase with respect to the simple functioning of the tap and the value it brings to users.

As confirmed from the brand A Reason.WHYthe campaign will take place over the coming months allows the huebox message to the different communication channels with the consumer. It will have audiovisual pieces on television and digital environment, digital activations and experiential formats that will explain its use. It will also have activations during sporting events, special actions on TV and a digital strategy.
The campaign has media planning of Havas and Globant, and the collaboration of Youplanet and Evercom.

In addition, he has created a specific website with Additional reporting from Huebox. It includes a 360º digital recreation of the dispenser that allows the different parts of the device to be explored in detail, as well as instruction of installation, use and maintenance of the elements.