Fernando Moraga, new General Director of PepsiCo Spain

Jane Anderson
Jane Anderson
Fernando Moraga

Fernando Moraga, until now Country Manager of PepsiCo in Portugal, has been appointed as General Director of the company in Spain. Thus, after having led the business in the Portuguese market for the last three years, he assumes the direction of the multinational in our country. He will continue to be part of the Management Committee and report to Pol Codina, General Director of PepsiCo for Southwestern Europe.

In his new position, Fernando Moraga will be in charge of boost PepsiCo’s business in Spainwith a focus on growth within the food and beverage categories. Likewise, he will work on the company’s progress through innovation and transformation.

His job will be to drive PepsiCo’s business through innovation and transformation.

I assume this new stage with enthusiasm and convinced that I can continue contributing, together with my team, to the growth and success of this business unit, one of the company’s 20 main markets globally.“, commented Fernando Moraga in the company’s statement.

Take over from Iker Ganuza, who has served as Country Manager for Spain since the end of 2021. As stated by PepsiCo, he will now assume the direction of the Strategy and Transformation area in DACH (Germany, Austria and Switzerland), Benelux and Nordic Countries.

More than two decades at PepsiCo

Fernando Moraga has training in law and business administration and management and has developed the bulk of his professional career in PepsiCo. He joined the team in 2001, holding different positions in the Sales and Marketing areas in Spain and Europe.

In 2010 he assumed the responsibilities of Marketing Manager in Spain, and four years later he was appointed Head of Marketing for the Beverages category. Two years later he served as Marketing Director for Western Europe and, after this, assumed the position of Director of Sales for Spain.

For the last three years he has served as General Director of PepsiCo Portugal, during which time, as the company points out, he has achieved significant achievements, such as business acceleration, increased market share and the promotion of sustainability projects. for the company’s snack factory in Carregado.