Fini sweets He has crossed the borders of the chucheías and the sweets and has entered the field of fashion with his new marketing initiative. The brand has been associated with the firm Serra Studio to create a collection of clothing that has presented in the framework of Madrid is fashionthe event that since 2015 opens the Madrid fashion week and is being held from February 13 to 18.
Fini sweets has established a collaboration with the Murcian designer Mariano García To create the collection “Agape. A trip to sweetness.” As the company expresses in a statement, the line of garments has been inspired by the world of sweets, fairs, cotton of sugar and endearing memories typical of childhood. The objective, as they point out, has been reconnected with forgotten memories and express them with style, design and visual fashion language.
These are 21 looks designed to Evoke fantasy, joy and delicacy. Thus, pastel tones, soft tissues and textures predominate and vibrant colors reminiscent of the most iconic sweets of the brand, but with a modern and contemporary perspective. However, all this intermingles with Serra Studio’s own seal, so they have also been able to see the characteristic corsets and tissues such as taffeta, cerepé satin or denim.
Since fini sweets they consider that the collection has achieved the Balance between elegance and modernity. “Each material used for its creation helps to offer a unique and sophisticated vision of sweetness through fashion, which surrounds the viewer in a world of flavors and memories”, They explain in the statement.
“Through this collaboration, Fini treats is positioned as a brand committed to Spanish emerging talent, betting on projects that celebrate creativity and local identity”, Argues the brand in its statement. “This alliance between two Murcia brands reflects a joint effort to reinterpret flavors and memories through design, offering a unique sensory experience that transcends fashion”
Moreover, the Tribute to the chucheías The brand has been reflected in the attire themselves. Thus, in the parade carried out, we have been able to see headdresses made with finy or slopes of Lauset in the form of hearts and gifts, demonstrating that the brand’s product can be a source of inspiration in other categories.
The collection was presented on Saturday, February 15 at a parade held in space Wow concept of Serrano Street, in Madrid, as part of the program of this Edition of Madrid is Fashion. Influencers and models such as Alana (“The sheikh”), Marina Lorca, María Riballo, Álex Jiménez or Paloma Fernández participated in the parade.
As they point out from Fini treats, the collection Exclusive capsule format will be launched for sale and will be available through Wow Concept. In addition, the complete looks of the parade will be exhibited for 6 months at the Aphlame Group showroom.
