In 2022 Cervezas Ambar led innovation in the beer territory with the launch of Triple Zero, a non-alcoholic and sugar-free variety. Now it goes one step further with Triple Zero Probiotica, which it presents as the world’s first beer without alcohol, without sugar and with active probiotics.

The Zaragoza company assures that the development represents a milestone, since it connects two worlds that until now seemed separate: beer enjoyment and new wellness trends linked to the care of the microbiota. In this sense, it points out that it is ahead of the rest of the market by responding with a new product to the evolution in consumer habits, currently marked by the search for alcohol-free options and drinks that complement balanced lifestyles.

“More and more consumers want to choose how, when and what they consume, without giving up enjoyment“, comments Sergi Martínez, Marketing Director of Grupo Agora, in a statement. “This beer was created precisely to respond to that demand.”.
Cervezas Ambar maintains that Triple Zero Probiotica opens a new territory in the non-alcoholic segment, which already represents 14% of beer consumption in Spain and is one of the main drivers of growth in the sector.

As explained by the company, the production process of the new product is based on that carried out with Triple Zero Tostada, based on complete fermentations in which all the sugars in the must are transformed into alcohol. Said alcohol, as stated, is eliminated through a distillation system at high vacuum and low temperature. The result is a base without residual sugars, an essential condition for incorporating viable probiotics, and which preserves the characteristic flavor, body and aroma.

The company details in its statement that the probiotic strain used is Bacillus subtilis HU58, developed by the European biotechnology company Novonesis. He explains that it is in the form of spores, which allows it to resist passage through the stomach and activate in the intestine, where it exerts its function on the microbiota.
“The challenge was not to add probiotics, but to do so without compromising the brewing experience.“, comments Antonio Fumanal, brewmaster and head of R&D at Cervezas Ambar. “If it doesn’t taste like beer, it’s not beer. That was the limit”.

With this launch, Cervezas Ambar strengthens its innovation and expands its trajectory in the development of new products. In 1976 it was the first brand to make alcohol-free beer in Spain, and in 2011 it developed the first alcohol-free and gluten-free beer in the world. To this in 2022 it added Ambar Triple Zero, 0.0 alcohol and 0 sugar.

The presentation of Triple Zero Probiotica coincides with the half century of its first non-alcoholic beer. “50 years ago we imagined that a non-alcoholic beer was possible. Now we are questioning the limits of beer again“, says Sergi Martínez. “Our ambition is clear: to innovate without giving up the essentials, so that a beer remains a beer.”.

In line with “Beer Bellies”, the campaign with which Ambar Triple Zero is promoting, the presentation of the new probiotic variety has also used art and culture to publicize its arrival on the market. Thus, the brand held a meeting with journalists, influencers and content creators at the Thyssen Museum in Madrid. There, the illustrator and painter Mercedes Bellido unveiled a piece created especially for the occasion.

Ambar Triple Zero Probiotic is sold in 33 cl cans at a recommended price of €0.97, available in the food channel.