More than 70 brands and associations of the cosmetic industry have joined to boost the first sector score system that offers information to consumers about the environmental impact of beauty products. The Eco Beauty Score Association, organization of which Chanel, Colgate, L’Occitane, L’Oréal or ISDIN are part, among others, have launched Eco Beauty Score.
It is a score system that provides brands and distributors for a clear, transparent and coherent form of measuring and Communicate the environmental footprint of cosmetic products and personal care. Following a concept similar to Nutri Score, Eco Beauty Score qualifies the products from A to E according to its impact In the earth, water and air throughout its life cycle, based on the methodology of environmental footprint (PEF) of the European Union.
In this sense, the score translates the complexity of the methodology into a practical and accessible solution. The system provides a rating considering the environmental impact of a product, from obtaining ingredients and packaging materials, to the use and elimination of the product by the consumer.
Covers up to a total of 16 dimensions, including carbon emissions, water use and exhaustion of resources.
As explained from The Eco Beauty Score Association, the Eco Beauty Score Eco reviewed and verified by external experts, and the brands that use the system will be subject to periodic audits and certifications by independent third parties.
Eco Beauty Score is an industry response to consumer demands. The organization points out that there is a growing demand for more sustainable cosmetic options, but that half of European consumers are skeptical of the sustainability statements of the brands and suspicions that they do not accurately reflect the real environmental impact of the products.
“Eco Beauty Score provides the beauty industry with the transparency tool that had been needing for some time“; Jean-Baptiste Massignon, General Director of the Eco Beauty Score Association.”For the first time, brands can communicate their environmental impact in a scientific, coherent and understandable way for consumers. This marks an important milestone of shared opening and responsibility throughout the sector”
The system is the result of three years of work, development and evidence by the organization, and is already being applied by brands such as Eucerin, Garnier, L’Oréal Paris, Neutrogena, Nivea, Schaumain markets of the European Union, the United Kingdom, Switzerland or Norway. It has begun with four categories of products: shampoo, conditioner, shower gel and facial care products.
Eco Beauty Score is Open to all cosmetics manufacturers and personal care, with the first brands already publishing scores; and many more are expected to join in the coming months. According to the organization, the system is free for its initial test and offers incorporation support for brands of all sizes.
The company Beiersdorf It is one of those that is already applying the score system to its brands Eucerin and Nivea. As indicated in a statement, the scores of each product will be shown online on the websites of both brands. Specifically, Eco Beauty Score applies to the Nivea facial care range in France, Germany and the United Kingdom, and ensures that 99% of the products have received scores A and B. They are the same qualifications that, on the other hand, have received 100% of Eucerin’s facial care products.
“Sustainability is a team sport. Requires joint efforts throughout the industry to build a more sustainable future together“; said Vincent Warnery, CEO of Beiersdorf.”Eco Beauty Score is an excellent example of the power of collaboration, while providing real value to our consumers ”.
More info.: Eco Beauty Score
