Sara Blázquez will leave Coca-Cola after almost a decade linked to the company, where until now she served as Director of Communication within the area of ​​Public Affairs, Communication & Sustainability (PACS). As we have been able to confirm since reason.Whythe board will embark on a new professional stage.
Regarding the profile that will take over from Sara Blázquez at the head of Coca-Cola’s corporate communication in Spain, this medium has consulted sources from the company’s communication team who, for the moment, have not commented on the matter. When new information occurs, we will expand this information.

Blázquez joined Coca-Cola Iberia in October 2017 as Director of Media Relations and Corporate Communication, both external and internal. His arrival occurred at a particularly relevant time for the company, marked by organizational changes and Coca-Cola’s evolution towards a broader strategy as a total beverage company. Then, Pelayo Bezanilla, Director of Public Affairs and Communication for Spain and Portugal, highlighted that “experience and leadership” of Blázquez would help strengthen the relationship with the public of interest and especially with the media.

For its part, the board indicated at that time that it was joining the multinational “in a unique moment” business transformation, with “multiple challenges and opportunities in the field of communication and corporate reputation.” During these years he has precisely led the reputational and media strategy of Coca-Cola in Spain in a particularly sensitive context for the food and beverage sector, marked by debates around sustainability, health, consumption and business transformation.

Blázquez’s departure also represents the closing of one of the most consolidated careers within Spanish corporate communication. Before joining Coca-Cola, she developed a large part of her career at Burson, a consulting firm to which she was linked for 19 years. She joined the firm in 1998 and rose through the ranks until she became General Director for Spain, a position she held between 2007 and 2017.

Specialized in reputation, corporate communication and crisis management, during that stage she led projects for companies in different sectors, especially linked to the pharmaceutical, energy and consumer goods industries. He was also part of the crisis management practice in the EMEA region and participated in some of the benchmark reputational cases in the Spanish market.

Beyond his executive activity, Blázquez has also maintained a close connection with the academic field and the business ecosystem. He has collaborated with different business schools and universities, and has participated in training programs aimed at managers and communication professionals. She has also been linked to initiatives such as the CRE100DO Foundation, where she led the brand and reputation area.

With a degree in Journalism and Communication from the University of Navarra, Sara Blázquez began her professional career at the International Press Center of the Seville Expo in 1992 before definitively orienting her career towards corporate communication. His departure from Coca-Cola puts an end to a period marked by the reputational management of one of the most relevant companies in the Spanish market and by a career of more than 35 years linked to the evolution of business communication in Spain.