IKEA United Kingdom wants to convert the daily tasks of the home into an adventure. At least for children. And it has been proposed to do so with rhythm. The result is “Tidy Up Tune”, an endearing song that encourages the little ones in the house to have fun while collecting the clothes, classify the toys or keep their paint materials.
It is a fun piece that invites boys and girls to order and help in everyday hustle
The company has collaborated with the composers of Tin Sounds, responsible for the catchy melodies of the children’s series “Hey Duggee”; as well as with the OH Studios animation study. Together they have created a fun piece that invites boys and girls to order; To help in everyday hustle, a task that many families find challenging. The goal is to accompany families on the return to the routine and the return to school.
“Tidy Up Tune” has a didactic and accessible approach with the aim of instilling sense of responsibility and routine in homes. He has sought a catchy melody and a fun letter to guide children in small actions, such as placing things in drawers or boxes, anywhere less the ground.
In addition, it also includes allusions to concrete products of the brand, such as the child organizer Tigerfink or the Blavingad storage bag.
“For more than 80 years, Ikea has been present in homes, continuously learning how to improve everyday life and make it less stressful”; Said Anna Arokiam, director of Furniture Design and Stores of IKEA United Kingdom, according to Little Black Book. “We understand the enormous pressure that many parents suffer with the beginning of a new quarter, so we know that rejoice the daily routine is more important than ever”
The initiative starts from Insights found by the company, including 78% of the fathers and mothers of the United Kingdom would be willing to use a special song to order to be more entertaining.
Among other data, Ikea points out that 45% of fathers and mothers of the United Kingdom consider that the morning hustle and going out the door is the most difficult aspect of the routine back to school. The investigation also reveals that parents dedicate an average of 10 minutes every morning to look for lost objects, losing a total of three and a half days a year. In addition, almost two thirds of parents (65%) claim that a chaotic morning negatively affects their mood for the rest of the day.
