Sweet, The group and pastry brand owned by the group Vicky Foodshe has renewed his Visual identity seeking to reinforce its positioning in the category, as well as its commitment and closeness to the consumer. With this update the brand, which operates since 1976, intends to adapt to market changes and trends.
The new visual identity has been worked together with the Valencian study of Meteorito Studio, and has been designed to maintain Faithful to the essence of the brandbut at the same time modernize it, bring it to the present and do it attractive for new generations of consumers.
As sweet points in a statement, the intention of the new image is to express closeness, authenticity and commitment to the community. It maintains its commitment to the red color, but now it expresses the name of the brand in capital letters. In addition, the central symbol of the new design is the Integration of a heart into the letters “CE”, A graphic wink that suggests warmth, passion and connection and that also evokes the palmeritas that the company markets.
“This new visual identity balances sobriety and emotion, combining a solid typography with a design that transmits the joy of shared moments”, They express from Dulcesol in the statement. “In addition, by maintaining the iconic red of the brand, the result is its own identity, modern and versatile, designed to inspire and accompany the enjoyment of everyday life”
The change, which is already visible in the digital channels of the brand, has been accompanied with a Redesign of the packaging. Similarly, it seeks to convey a close and casual tone and with the aim of building a visual universe for different moments of consumption. The graphic system consists of a new typography, distinctive elements of product or illustrated pictograms, which aspires to shape a unique and distinctive brand personality.
With this sweet renewal, present in 40 markets and with a portfolio of 250 products, unifies its identity and consolidates its market positioning. The brand also ensures that the rebranding reinforces its Commitment to innovation It reaffirms it in the values that have characterized it for decades.
