It was already demonstrated in 2023 when “Operation Triunfo”, the most popular musical talent show, landed in Prime Video, the Amazon streaming platform. And although the program maintains the essence that made it a cultural icon more than two decades ago, it has been able to boost its scope and influence by embracing the possibilities of the new television and relying on brands.

The jump of the public television format, which limits the presence of commercial communication, has multiplied the opportunities for advertisers. Their role is no longer limited to that of mere sponsors of key moments, but now they exercise as an experience of experiences both for the contestants, with whom they live within the academy facilities, and for the spectators, when they bring them closer to those who could become future youth idols.

Unlike the previous edition, the brands have naturalized their presence in the content, which premiered on Amazon Prime Video on Monday, September 15. They have been included in the daily life and routine of the contestants favoring an organic integration, aligned with the products and services offered by each company, will transfer the perception of essential or emotional complement in the life of the singers.

These are the brands that will be present at “Operation Triunfo 2025” and thus will live as part of the program:

ING returns as an official sponsor

After its presence in “Operation Triunfo” 2023, Ing has renewed its alliance with the talent show produced by Gestmusic (Banijay Iberia). Your participation will be articulated under the concept “for what it counts” moving the message that each of the accounts of their offer accompanies people at different stages of their life.

ING will have a presence in the live galas, accompanying the appointment of a “favorite” contestant of the week, and delivering to the contestants different benefits and exclusive surprises. It will also be in “OT connection”, the magazine that reviews the best moments of the week, and in some essays of the contestants offering exclusive benefits to expand learning opportunities. The company also ensures that it will offer exclusive experiences in four moments throughout the program.

Tiktok and Amazon extend the scope and connection

For the first time in the history of the format, the 16 contestants will have contact with the outside world, thanks to the collaboration established with the Tiktok social network. You can enjoy 15 minutes of selected content every week in an ad hoc physical space within the academy called Tiktok Corner.
In addition, the platform will collect some of the best moments of the program.

For its part, Amazon puts its universe at the service of the program through an integrated strategy. He has returned to enable the OT store on Amazon.es, through which he will offer more than 100 products, from the shirt that the contestants look to food and drinks they enjoy.

He has also expanded the presence of the program on Amazon Music, so that the subscribers of the service, in addition to enjoying the official playlists with the songs of each gala, will have access to the acoustic versions that the contestants make of their favorite songs during their stay in the academy.

Amazon has also enhanced Alexa’s role, integrating the assistant into the daily routine of coexistence: he will announce classes, distribution of topics or micros passes. It will also offer fans the “challenge of Operation Triunfo”, an interactive challenge to demonstrate their knowledge about the program.

LEGO will encourage game and creativity

Following its mission of inspiring the world and encouraging playing, Lego will take its playful universe to two key spaces. On the one hand, the house will be decorated with sets and elements of Lego, so that the brand will accompany the contestants in their day to day proposing moments of entertainment and disconnection. It will also be present at Hospitality Room of the set, space from which content creators will react live to the galas.

Nestea will offer your drink

In this edition of the contest, applicants can enjoy Nestea in their day to day. The brand has installed a fridge with bottles and cans of your drink in the dining room area, so the product packaging will be common in the broadcasts of this edition. “ANDN Middle of the intensity of learning and emotion and nerves prior to each gala, Nestea will be its best ally: a refreshing pause to take air, replenish energy and continue demonstrating all its worth on stage”; The brand commented in a statement.

In addition, Nestea will also be in the advertising pauses of the galas with an adaptation of the announcement “There are nestea.” This is starring Martin Urrutia, who was a contestant in “Operation Triunfo” 2023.

Beko, Flex and Fame, in the life of the Academy

With regard to daily life in the house and the academy, there are three brands that repeat as sponsors of the contest, putting their products as axis of their presence. His role will be to facilitate both daily tasks and provide comfort to improve the stay of the contestants during the three months that the program will last.

Thus, the singers will continue continuously with the refrigerators, microwave, dishwasher and washing machines provided by Beko. All of them devices that, since Operation Triunfo, have highlighted sustainability by making collaboration known.

For its part, Flex has been in charge of providing mattresses for the rest of the 16 contestants who aspire to win this year.

Fame Sofas, meanwhile, has been responsible for providing the sofa of the Hall, in which not only the contestants enjoy for a moment of distension, but is also the space in which both important meetings and visits of famous personalities happen.

Yamaha and Line 6 put the music

“Operation Triunfo” also opens its doors to the endemic brands of the music industry. Yamaha repeats in a new edition of the program and will accompany the applicants during their classes, essays or composition sessions. The company has provided digital pianos, batteries or electric guitars.
In addition, Line 6 and AMPEG have facilitated amplifiers.

MIRANZA GROUP OCULAR REVIEW

Although it seems a punctual collaboration, the Grupo Mirizza Ophthalmology Division has not wanted to miss the opportunity to link with a key content to connect with generation Z. Thus, before the start of the speech of the contestants within the Academy, it has provided an ocular review in its facilities.