Filling, facial fillers, Botox … There are aesthetic medical terms that are part of the usual vocabulary of many people in our country, but there is still a great ignorance around them that can lead to physical, psychological and emotional problems. That is why the Spanish Society of Aesthetic Medicine He has launched an awareness and dissemination campaign that encourages citizens to make informed decisions.
Under the concept “Your face no longer sounds to me,” worked by the agency Ani’s Hall Communicationthe association seeks to break the noise and generalized ideas surrounding the Aesthetic medicine and claims the medical procedures regulated by law. In addition, break remembers the importance of Safeguard natural beautythe aesthetic personality and the identity features of the users.
The campaign warns of the importance of trusting specialized professionals
According to a study promoted by the Spanish Society of Aesthetic Medicine in 2023, based on surveys to 1,501 Spaniards, 47% of the population has undergone an aesthetic medical technique On some occasion, but only 7% of respondents know that techniques such as botulinum toxin infiltration or peeling are exclusively medical.
It also warns that 65% of these procedures are carried out by unqualified professionals, and that 20% are carried out in non -regulated beauty centers, hairdressers and even homes.
To publicize these data, as well as “Red Flags” or good practices when assuming an aesthetic medical procedure, has created a campaign based on Graphic pieces which is spreading through its social profiles. In addition, he has created a Specific website where information and knowledge about the issue are extended.
In this regard, he has created different types of pieces. Two of them are focused on providing information, sharing the figures mentioned above, and facts that seek to inform To users about the importance of trusting medical professionals.
The other two types of graphs collect, on the one hand, “Red Flags” swork the use of aesthetic medicine, that is, bad habits and behaviors to avoid; And on the other, statements Regarding the use of aesthetic medicine.
From the Spanish Society of Aesthetic Medicine, they point out that the importance of physical appearance in the era of misinformation and social networks is a culture broth for the proliferation of opportunists, the professional intrusion and for the replica of Artificial physical patterns that endanger your health.
“Many of these contents draw medical procedures as simple and harmless but, in wrong hands, they put patient safety in check”, Says Juan Antonio López-Pitalúa, president of the organization, in a statement.
“Disinformation has encouraged the banalization of a medical discipline contributing to establishing the general idea that procedures such as infiltrations, lasers or radio frequency are similar to a massage or facial cleaning”Said Sergio Fernández Mesa, second vice president of the Association.
More info.: Your face no longer sounds to me
Technical file
- Agency: Ani’s Hall
- Customer: Spanish Society of Aesthetic Medicine
- Director Strategy: Any Vallhonrat
- Art Director: Jaime Vallhonrat
- Communication Directorate: Ani’s Hall
