THE SPIRITED DRINK COMPANY Diageo has announced that it will gradually eliminate the PLASTIC DOSIFESTORS OF THE BOTTLES of his portfolio in Spain. It is a measure with which it expects to reduce more than 100 tons of plastic per year, amount corresponding to the elimination of the dosing in 21 million bottles each year.
The closure of the bottles will be limited to the thread plug
The measure, which is taken within the framework of its global strategy to reduce the environmental impact of its activity, will imply Another type of closures for bottles. Specifically, according to the group in a statement, those of ROPP type, which are already present in markets such as France, Italy or the United Kingdom, and simply imply A thread plug, No plastic dosing.
The replacement will be carried out gradually and will begin this month of February with the bottles of J&B, Captain Morgan and Smirnoff. It will subsequently extend to the rest of the Diageo Catalog in Spain.
In this way, the company indicates its intention to lead the transformation of the sector, responding to the growing demand for more sustainable products by consumers.
However, the measure, as they point out from Diageo, also looks for a greater specialization and professionalization of the hospitality sector, Under the concept “A measured glass is a perfect glass”. And it is that as part of the elimination of dosing, the company ensures that it will promote the use of utensils such as the meter vessel, as well as the standardization of proportions In each type of consumption. The objective, as noted, would be to consolidate a qualitative leap in consumer experience both in establishment and domestic.
“By eliminating plastic dosing, we not only reduce our environmental footprint, but we are also raising the consumption experience by promoting a more precise and higher quality service”; Patrick Gantier, General Director of South of Europe, has commented. “All this leads to a new scenario where sustainability and quality, two strategic pillars of our business strategy, go hand in hand”
Diageo ensures that the initiative is included in its global plan “Society 2030: Spirit of Progress”, Which aims to a more sustainable activity. Under this umbrella, the company has promoted, between other things, the pilot test of paper bottles for Baileys or the elimination of plastic rings in the Guinness packs.
The measure contrasts, for example, with the one presented this week by Carbonell, which launches a new oil format bottle with which it is allowed to control the dosing of the oil. The new container allows regulating the amount of oil by turning the cap, “ensuring that a drop is not spilled and optimizing the use of the product,” as the brand reported in a statement.
The measure has responded to the search for product preservation by consumers after two years in which the oil has triggered its price.
