The footballer’s smile Lamine Yamal He shone especially last Saturday night, and not only because of the goals that FC Barcelona scored against Real Madrid in El Clásico, but because his orthodontics had special details. The jewelry and accessories brand TwoJeys sponsored his braces on the occasion of the long-awaited match, thus associating himself with one of the athlete’s characteristic features.

Thus, in association with the Autrán Dental clinic, TwoJeys has created some custom braces which have made the stars of the brand’s logo shine, as well as the blue and red associated with the Catalan club. It is a custom orthodontics that has not only met the health requirements but has highlighted the firm’s innovative proposal.

The footballer also had the opportunity to show off this collaboration in a special way as he scored in the 77th minute of the match. As part of her celebration, she pointed out the colorful jewelry that adorned her teeth, which has generated more conversation around the brand.

However, TwoJeys was previously in charge of publicizing the collaboration with Lamine Yamal. Through several posts on your social media profiles In recent days they have created expectations among the members of their community. A photograph of the founders of the brand, Biel Juste and Joan Margarit, as dentists, an animation of the stars of its logo in Blaugrana colors, pointed the way to action.

On Saturday itself, when the meeting took place, TwoJeys revealed that they were customized braces for the young soccer player. They have done it with a series of photographs and videos in which Yamal proudly shows off his particular orthodontics.
The creative production of the pieces has been carried out together with The Underdogs agency.

“The collaboration comes from something organic, we have been getting along very well with Lamine for 3 years and we wanted to do something special for a special person“, commented those responsible for TwoJeys, according to Ser Chain. “He will finish the treatment in two months, so it was now or never and the classic was the opportunity, he loved the idea”.

Subsequently, they shared the orthodontic creation process. In a video that has more than 10 million views on TikTok, you can see how replicas of the footballer’s teeth were created with a 3D printer to then create the pieces of jewelry.

As those responsible for TwoJeys have commented to the aforementioned media, the pieces are made of white gold with enamel. As they have explained, this is a unique action, designed exclusively for Lamine Yamal, and They do not contemplate producing more specific pieces for orthodontics.
However, Lamine Yamal will wear the braces sponsored by TwoJeys at the Ballon d’Or award ceremony, which will take place today, Monday, October 28.