The Ondas Awards, organized annually by Grupo Prisa through Radio Barcelona, a Cadena Ser station, have revealed the winners of their 72nd edition. The awards recognize those radio, musical and television productions that, both nationally and internationally and in all their genres and formats, provide innovative elements and improve the audience’s experience.
This edition has received 542 applications from 18 countries
The jury’s decision was announced during the broadcast of the program “La Ventana”. On this occasion, the awards have received 542 applications from up to 18 different countries in Europe, North America, South America and Asia.
Among others, “Versió RAC1” has been awarded as Best Radio Program; the special coverage of the electricity blackout on April 28 as Best Special Programming; “It was called like me” as Best Podcast; “Celeste” as Best Comedy Series; o “Querer” and “Pubertat” with an ex aequo award in the Best Drama Series section
Winners of the Ondas Awards in Advertising
Regarding the advertising section, the Pingüino Torreblanca and Mono Madrid agencies repeat the winners of the Ondas Nacional Awards in the Radio Advertising category this 2025:
Ondas Award for Best Radio Advertising Campaign 2025
The award for Best Radio Advertising Campaign has been awarded to “Radio makes everything unforgettable”, from the Pingüino Torreblanca agency for the Spanish Association of Commercial Radio Broadcasting (AERC). The campaign has consisted of two waves, one launched in April 2024, and another at the beginning of 2025, worthy of the award.
Both have highlighted the capacity of the radio medium to generate advertising memory. The insight is based on an analysis by the AERC itself which indicates that it generates 77% spontaneous recall, compared to 69% for television and 61% for digital channels. Thus, the campaign has focused on convincing and reminding advertisers and agencies that radio is the medium to be in because of its advertising effectiveness and lower cost per impact.
As pointed out by the organization of the Ondas Awards, the prize has been awarded to the campaign for its creativity, meaning for the medium and impact; and for combining humor with a didactic aspect to highlight radio as an efficient advertising medium. They point out that it is “one of the most remembered radio campaigns of the year”.
Pingüino Torreblanca was awarded in the previous edition of the Ondas Awards as Best Radio Agency 2024.
Ondas Award for Best Radio Agency 2025
The Ondas Awards for Best Radio Agency has been awarded to Mono Madrid for, according to what it says, original campaigns, with a fresh and friendly tone, that manage to bring brands closer to people and culture, with high-impact business results. The jury has recognized the evolution of the agency in the medium and its consistency in a context marked by the ephemeral.
Over the last year, Mono Madrid has worked on campaigns for Movistar Plus+, Cope, ONCE and Vips that have included radio activations.
Mono Madrid already received this same title in 2022, and was awarded the award for Best Radio Advertising Campaign in the 2024 Ondas Awards for its work for Movistar Prosegur Alarmas in the “Supersecurity” campaign.
The Ondas 2025 Awards ceremony will take place on November 26 at the Gran Teatre del Liceu, in Barcelona.
