*Faith of errors: In a first version of this news it appeared that the “Summer packaging” campaign had been designed by iProspect. The information has been updated to reflect that it has been designed by Madre Creative Contents.
Yesterday, October 23, the jury’s decision for the 71st edition of the Waves Awards, announced by its Secretary General, Jaume Serra, during the program “La Ventana”, on Cadena SER and directed by Carles Francino. The awards ceremony will take place next Thursday, November 14 at the Gran Teatre del Liceu, in Barcelona.
This edition has had a total of 527 applications from 15 countries
The Ondas Awards recognize those radio, musical and television productionsboth nationally and internationally and in all its genres and formats, provide innovative elements and improve the audience’s experience. On this occasion, they have had 527 applications from 15 countries around the world and have awarded a total of 27 awards.
Among others, “Sound Fiction” from RNE has been awarded as Best Radio Program; Ángels Barceló in Career or Best Professional Work; “La Ruina” as Best Podcast; “La Revuelta” from TVE as Best Entertainment Program on television; or “La Mesías”, from Movistar Plus+, as Best Television Series.
Regarding the advertising section, this is how the winners of the Ondas Nacional Awards in the category of Radio Advertising this 2024:
Ondas Award for Best Radio Advertising Campaign 2024
The prize has gone to the campaign “Supersecurity”, from the creative agency Monkey Madrid for Movistar Prosegur Alarms. The campaign, initially activated last June, promoted the company’s product and service offering, focusing on the security it offers its customers. He is currently running a second wave of creatives.
The Ondas Awards jury has assessed, as stated in a statement, “the great notoriety and advertising memory with a direct, reliable and humorous approach, generating peace of mind by showing how technology can protect what
we value the most, differentiating itself from the tone and territory of the rest of its category“.
“Camera” wedge
“Anti-occupancy” wedge
“Surveillance” wedge
Ondas Award for Best Radio Agency 2024
For its part, the agency Torreblanca Penguin has been recognized with the Ondas Award for Best Radio Agency taking into account, as the jury has highlighted, creativity and humor in their radio campaigns. They have cited those developed for Leroy Merlin and the Commercial Radio Association, for their ability to connect with the public in an effective and memorable way.
“Through an inventive and relatable approach, they have managed to convey complex product messages in a fun and accessible way.”; they explain in the statement. “The use of humor not only captures attention, but also reinforces the brand identity, generating a closer relationship with listeners and, ultimately, fostering audience loyalty and engagement.”.
In a message published on LinkedIn, the agency has indicated that it is his fifth Ondas Award in 10 years, and has thanked the aforementioned advertisers for approving the campaigns that have earned them the award. In addition, they have also congratulated Mono Madrid for its recognition.
Special mention from the Jury: Ecoembes
Furthermore, on this occasion the jury has awarded a special mention to Ecoembes, for the campaign “The packaging of summer”; designed by the agency Mother Creative Content and with iProspect as a media agency. They have valued the use of “a very effective format to capture attention and transmit a clear message in all age ranges and especially among the youngest”.