You’ve probably seen it in the last few days. A video of Belen Esteban livening up a company party, singing and dancing with the employees. A video that has gone viral on social networks and digital platforms and that has turned out to be the initial phase of a advertising campaign from the temporary employment company Quality Temporal.

The collaborator and television presenter appeared by surprise on November 29 in Barcelona to celebrate Christmas and the company’s 30th anniversary with the professionals. His presence responded to a job offer published by the company itself to look for an amateur DJ that would liven up the celebration and could be released in a safe environment. “It doesn’t matter if you don’t have much experience, what we are looking for is passion, energy and the desire to shine.“, they explained on social networks.

The video with the appearance of Belén Esteban was published by the company on its channels and was quickly shared by hundreds of users. From Quality Temporal they share in a statement that the action has achieved more than 2 million views, It has surpassed 1,500 new followers organically on the company profiles, and has given rise to more than 2,000 comments and 170,000 likes.

Furthermore, they point out that it has generated an ROI of half a million euros in three weeks, all without paid media actions. They also highlight the high volume of candidates who has applied to work at Quality Temporal, reporting a 30% increase in visits to his employment website.

This piece has been the start of the campaign –designed by the internal team and executed with the support of BigSEO and Lambada Estudio-, which now continues with a video in which it is shown, in a parody style, what the Belén Esteban selection process for the position. The presenter stars in a personal interview with one of the expert selection consultants from Grup Montaner, a human resources company to which the Quality Temporal brand belongs.

As the firm points out, in addition to highlighting the services of Quality Temporal, the video highlights some keys to addressing this type of processes. They explain that Belén Esteban briefly introduced herself in an “elevator pitch”, accredited her relationship with the music sector, highlighted her soft skills, and demonstrated her desire to face a new job opportunity.

“The offer sought to offer an opportunity to someone who ‘killed it’ at their friends’ weddings, DJing at parties and creating unique and iconic moments to remember.“; commented José Luis González, Marketing and Communication Director of Grup Montaner, in the statement. “The 30th anniversary of Quality Temporal required a profile that generated as much surprise as affection and joy like the one that ‘DJ Esteban’ gave us last night”.

The campaign, as the company maintains, has served not only to expose Quality Temporal’s services, but also strengthen the culture. “We are an SME, after all, we do not have large budgets like our competitors. The challenge was to achieve great visibility with few resources, take advantage of what we had, give our employees a unique experience and ensure that no one suspected that there was a campaign behind it, so that the media and users received it organically.“González pointed out.

The presenter’s connection to the brand does not end here, since She will serve as ambassador during 2025. What’s more, the campaign will be expanded in the coming weeks with additional pieces in which you can see, among other things, an interview between Belén Esteban and Joan Montaner, CEO of the group, speaking “from businessman to businessman” about their businesses and the labor market.”

“We were looking for a DJ who symbolized the values ​​of improvement of our brand, with whom our temporary workers felt identified and who was an example of improvement and professional recycling.”, Montaner pointed out. “And I think that ‘DJ Esteban’ has more than delivered tonight. In fact, we think he’s going to get a lot of gigs from now on, thanks to Quality Temporal”.

Technical sheet

• Creative concept: Raquel Cabrera and José Luis González
• Campaign development: Raquel Cabrera, Mónica Rakosnik and José Luis González
• Screenplay: José Luis González
• Production: Raquel Cabrera and José Luis González
• Audiovisual development and technical script: Lambada Estudio
• Digital strategy support: BigSEO