For years Goal has contemplated the possibility of incorporating advertising in WhatsApp. It makes it a reality with the inclusion of ads in the Stateswhich are part of the novelty section, a space in which, as he says, the commercial communications of the brands will not interrupt personal chats.
The objective, as explained in a statement, is to help consumers discover new businesses, and to build communities already grow. This is thanks to the fact that, according to its data, the news tab is used by 1.5 billion people a day globally.
The states functionality allows users to share text, photos, voice notes or videos ephemerally, under the same dynamic as Instagram stories. The inclusion of ads means that users You will see brand content between updates of his contacts.
Goal promises that there will be no changes in the experience of personal chats
With advertisements in states users can “find a new company and easily start a conversation with it about a product or service that is promoting”, Expresses the technological. The ads will only appear in the news tab, which means that if only WhatsApp is used for chats and conversations with loved friends and beings, there will not be a change in the experience of use.
As the company points out, to show the ads the platform will use certain information, Like the country’s country or city, the language, the channels that follows or how it interacts with the ads you see. “We will never sell or share your phone number with advertisers“Says Meta.”Your personal messages, calls and groups will not be used to determine the ads that you will see”
In this regard, the company ensures that it has created functionality with the maximum orientation to the privacy, So all communicative exchanges will continue to maintain the encryption from end to extremes. These means that no one can read messages or listen to them, even even the goal itself.
Advertising will be progressively incorporated into the platform during the next months.
The incorporation of ads is not the only change that the company will make in WhatsApp. Has also announced the subscription to channelsin such a way that users can financially support their favorite channels through monthly subscription to receive exclusive content; as well as the possibility of Promote channelsso their administrators may boost visibility.
The inclusion of advertisements in WhatsApp by Meta occurs more than ten years after the company acquired the messaging service for 19,000 million. Throughout the years he has raised formulas for monetize the platform, being the incorporation of advertising in states one that has been on the table from at least 2020.
