Only You Hotels Lanza Holistyc, his own brand for well -being experiences

Jane Anderson
Jane Anderson
una chica recogiendo su esterilla de yoga

Only You Hotels He has decided to take another step in his commitment to the conscious lifestyle and spear Holistycits own brand dedicated to well -being, health and transformative experiences. This new concept is born in response to a growing demand among its more travelers, but also as an invitation open to the local public that seeks memorable experiences without the need to stay at the hotel.

For some years, Only You Hotels has been developing experiences around the world of Wellness Through collaborations with brands such as Lululemon, Síclo, and other sporadic activations: yoga classes with Brunch, beauty workshops or small fitness events. A context that has led the company to decide that this was the time to go one step further to offer experiences and experiences in the spaces of its hotels, something that has marked the company’s DNA since its inception more than 12 years ago.

Born with the objective to consolidate these experiences under their own brand with their visual identity and a coherent narrative

So, Holistyc It was born with the objective to consolidate all these experiences under their own brand with its visual identity, a coherent narrative and the ambition to become a reference in urban well -being meetings in those Spanish cities where they are present, such as Madrid, Valencia, Seville or Malaga.
To do this, they have incorporated Miguel Ángel folded as Experience & Style Brand Director, who will lead the Holistyc strategy To ensure that all initiatives breathe the same spirit only you: “We bet on creating experiences that connect with the new concerns of our clients, combining well -being, lifestyle and unique spaces. Our goal is to continue setting a trend and be a reference in the creation of experiences that inspire”has expressed in statements to Reason.WHY.

A proposal that transcends the hotel

It is not just physical well -being. Holistyc seeks to embrace a 360 vision: from the body to the connection with the environment, through gastronomy, creativity and culture. “We want to come to a hotel do not mean sleeping or sitting at the restaurant” Saory Salas, Brand Manager in Only You Hotels, in statements to Reason.WHY. “Holistyc allows us to open our spaces to the local public, offering unique experiences that connect with what really moves people today.”

This more playful, sensory and gastronomic approach connects with the values ​​of Only You, but elevates it through an independent vertical brand that is integrated organically into its ecosystem. And it is that Holistyc is part of an architecture of umbrella brands, including Only You Atelier, focused on creative workshops. With Holistyc, Only You seeks to professionalize and standardize these experiences, always maintaining the local and personal touch of each city.

He First Holistyc event It was held at Only You Hotel Atocha (Madrid). An experience that combined yoga, sound and gastronomy. Under the guidance of the expert Celia soldier, the attendees made a two -hour journey into their interior through a sequence of yoga Designed to align energy and awaken the full presence. Each movement was accompanied by live music by Jesús Garrido, creating an enveloping atmosphere.

After physical practice, the participants were guided to a healing sound bath, which deepened the relaxation of the Savásana and left a sense of calm and balance. The experience concluded with a nutritious breakfast, designed to prolong well -being beyond the yoga mat. More than a simple class, the sensory experience marked the tone of what Holistyc aspires to offer: Moments of integral, memorable and shared well -being.

As we have learned, there are already confirmed dates for next meetings:

  • June 14 – Madrid (Atocha). Yoga session with sound bath and closing a nutritious breakfast
  • June 18 – Valencia. Aromaterapy sensory workshop with Less & Conscious, followed by a snack

In addition, from the brand they are working on future experiences for Seville and Malaga, although its launch is expected once the summer, given the seasonality of these places.

With his arrival, Holistyc has proposed to mark a before and after in the way the hotels are related to their surroundings. Not only as an answer to growing demand for well -being experiencesbut as a declaration of intentions. “In a world where the consumer constantly evolves and seeks more authentic, conscious and personalized experiences, only you take a step forward with a proposal that combines gastronomy, design, community and health under the same umbrella”says Saory Salas.

According to data from the Global Wellness Economy Monitor, the Global Welfare Industry It would reach 7.3 billion dollars in 2025 and now represents more than 6% of world GDP. With Holistyc, the hotel chain wants to position not only as a host of these transformative experiences, but as a curator of a New urban lifestylewhere the well -being is the central axis.