The delivery men Telepizza They are not Santa Claus, but they also dress in red and have been making the requests of the Spanish people come true for more than 35 years. This Christmas the brand goes one step further in making consumers’ wishes come true and will allow them decide the recipe for your next pizza from their Maestro range.

The pizza chain has launched “Ask it to Telepizza”, from the hand of the creative agency Manifest. As the company explains in a statement, the initiative will allow consumers to decide the ingredients for their new pizza by asking directly from the thousands of delivery people when they deliver an order, in stores or through the website or social networks.

It is a contest since the brand has indicated that, among all the participants, there will be 10 winners of a year of free Masters and some of them will see their proposal come true next year. “We once again give a voice to our millions of customers. We want them to feel the brand closer than ever and there is nothing better than making them participate in what will be our new pizza in 2025“, commented Alejandro Gómez, PR & Brand Manager of Telepizza, in a statement.

“We realized that Telepizza delivery drivers share some characteristics with another iconic figure: they are dressed in bright red, travel from house to house and make people’s wishes come true. We wouldn’t be the least bit surprised if, when Christmas is over, Santa Claus works as a Telepizza delivery man.”, joked Chiqui Palomares, Executive Creative Director of Manifesto.

The initiative is part of the “Viva la masa” brand platform, that has put the focus on customers, on people, who constitute “the true mass.” Telepizza points out that “Ask Telepizza” represents the culmination of a year characterized by the activation of participatory campaigns and initiatives, such as “The Great Debate”, devised by Sioux&Cyranos; the ‘Master Elections’ or ‘A Pizza for Juseu’.