Decorating the house with Christmas decorations, last minute shopping at the supermarket, hosting meetings with friends or family… The holidays can be a stressful and stressful time. starbucks they know it, that’s why in their christmas advertisement For this year they are proposed as an escape route from the chaos of the season.
Under the concept “Drink In, Breathe Out”, The coffee chain seeks to celebrate the human connection typical of the Christmas festivities, while recognizing the spectrum of emotions they entail and presenting itself as a refuge and ally to face them.
It is about the Starbucks Christmas ad for EMEA regionwhich has been devised by the creative agency TBWALondon and has had the animation studio Blinkink. The piece combines different audiovisual techniques, such as 3D, stop motion and animation, and follows the process of a man, in different stressful Christmas situations, until he finds calm in a Starbucks cup.
The campaign was activated on November 7 and will have activations in different markets in the region, on television, social networks, digital and outdoor advertising. The ad accompanies different actions of the chain for this Christmas, such as its special menu, Christmas drinks and Starbucks cups with different illustrations.
Technical sheet
- Advertiser: Starbucks
- Marketing Director: Janis Ng
- Vice President of Marketing and Product: Michelle Chin
- Marketing Specialist: Sam Duce
- Creative Agency: TBWALondon
- Producer: Blink Ink
- Media agency: Havas
- Collaborating agencies: Edelman, We Are Social, Tribe
