Carlos Alcaraz jumped a few days ago to the track of the Indian Wells tournament in California with a tattoo that did not go unnoticed: 23.4.25
And what does that mean?some of his followers wondered in the Instagram publication that raised all suspicions. Now we can know that it was the release date of “Carlos Alcaraz: my way”the new Netflix documentary about the athlete’s life.
Produced by Morena Films, the footage follows Alcaraz’s life during the 2024 season, both inside and outside the tennis, in “An incredible path through his eyes”, As the press release collects. This documentary series will arrive in Netflix next April 23 to show the most human and unknown facet of the Spanish athlete.
“I am very happy to live this experience with Morena Films and Netflix. People are going to know everything that is not seen on a tennis track“Alcaraz confessed in a statement released last year.”I think it’s very different. I hope you enjoy this series just like I will”
Will consist of Three episodes of a duration still unknown. And each of them will be signed by Jorge Laplace, a filmmaker with experience in sports productions after having worked in “LaLiga: beyond the goal.” Complete the Juan Gordon and Álex Martínez Roig card as producers, and Edu will leave with Laplace himself as a screenwriters.
With the promotion of “Carlos Alcaraz: in my way”, Netflix continues to explore new formulas to communicate its productions of differential way. On this occasion, he used the custom that the tennis player has to wear different spellings on his skin to remember some Grand Slam victories. A process that is shown and details in the same documentary.
“Carlos Alcaraz: In my way” it adds thus to the sports catalog that Netflix is forming to diversify his audience. Under this strategy a Documentary branch of which the series on Rafa Nadal is also part, already in development, the aforementioned production of LaLiga, and other projects such as “Formula 1: The emotion of the Grand Prix”, “Nascar: at full speed”, or “Tour de France: the heart of the squad”.
The entertainment platform is also expanding towards the live sports retransmission under different agreements with those responsible for competitions. So far he has already collaborated with the American Football League, FIFA itself, the American Baseball League, and even with World Wrestling Entertainment (WWE), among others.
In the case the tennishis agreements with the Association of Tennis Professionals (ATP) and the Women’s Tennis Association (WTA) have allowed him to explore this sport as well as delve into streaming with productions such as productions such as “Slam”where Nadal and Alcaraz beaten last 2024 on a Las Vegas track.
Brands behind the “number one”
Although he has started 2025 at number 3 of the ATP classification, his rise to the first position in 2022, his successes in Wimbledon and his general tenacity against great rivals, have turned Alcaraz into a objective to follow For companies.
Thus, in recent years brands such as BMW, Rolex, Nike, Babolat, Isdin or Calvin Klein have worked with the tennis player in both sponsorships and advertising spots and other formats. The tennis player has gone through very different sectors.
On the other hand, in 2022 he became the brand ambassador of Elpozo Food, and a year later he did the same with Louis Vuitton. The union between the sport and advertising It remains very profitable when stars of great popularity cross.
