We have already seen ads of brands made with tools artificial intelligence. But what has just presented the Monks for Puma It stands out especially because it is an advertisement produced totally autonomously by the AI, which combines the accurate style of the shoes brand with an intense rhythm assembly.
He 30 “spot It is a creative exercise with which Monks wants to demonstrate the potential of the agreement that has reached with the technology company Nvidia. In this case, the footage has been in charge of AI agentswhich is already considered as a technical evolution of the generative AI. And, instead of mediating a chatbot with natural language processing, these agents operate independently.
Thanks to this, the agency was able to have Puma’s announcement ready in just five weeks. Which means, as expressed in a statement, a working speed 2.8 times faster Normal. The result, which is already public, presents some typical IA visible errors, but the agency clarifies that it will continue working on it during the next few weeks before Puma present it as its own.
“In the current panorama, a simple structure allows us to offer results with a speed and depth that traditional companies and networks cannot usually match, establishing a new standard for the industry“Michael Dobell explains, Executive Vice President of Innovation in Monks.
To create the announcement, the agency integrated its AI tool, Monks.flowwith the Nvidia Omniverse platform and the Nvidia Nim Microservicios collection. From there, AI agents were organized in the different parts of the advertising process: creative conceptualization of ideas, selection of insights associated with the campaign audience, writing the script and production of the video. All this limiting human supervision to the healing of initial content, without mediating in creation.
The union between Monks and Nvidia, on the other hand, will also result in the creation of a consulting entity, Monks Agentic Advisoryas well as a working group of 150 engineers called Monks Foundry. The latter will open a new business line for the agency with which it seeks to continue exploring the creative and productive possibilities of AI for future brands.
Puma embraces artificial intelligence
This is not the first step that the sports brand takes towards artificial intelligence. In the last year, Puma has integrated this technology in its different communication and marketing strategies. A few months ago they presented Laila Khadraahis new brand ambassador generated by Ia For the subsidiary in Morocco.
This 21 -year -old Moroccan young woman, created by Loop Labs, can be seen in many Puma publications on Instagram, under natural integration with the brand’s sports products. It is an exercise similar to that already seen with other virtual influencers such as the case Alba Renaidevised by be a lion.
Puma, in addition, is using artificial intelligence in the Product development. This same 2025 have presented the new Puma Inventsneakers inspired by the emblematic Puma Inhale of the beginning of the century, and designed with AI. In this case, technology only applies to the conceptualization of the idea, and not to production. Similar to what Nike achieved with the Nike Air months ago.
Artificial intelligence also reaches the brand e-commerce. Puma is migrating its entire electronic commerce platform Google Cloud To have this technology in all phases of the funnel. It will thus have cured product sheets, an autonomous purchase assistant, digital clothing testers, and even assisted loyalty programs.
On the other hand, Puma is integrating AI into her own sponsorships. Last year, the brand launched a contest that encouraged Manchester City to followers Design your shirt For the 2026-2027 season. For this they have Puma Ai Creatora platform developed by Deep Objects and promoted by the creative study FTR.
All these technological advances open new creative and productive possibilities for brands and agencies, although they also raise a ethical debate, Latent currently in the advertising industry around the use that will be given to artificial intelligence.
