With September the summer ends and, although the vast majority have just returned from the holidays, a common thought is around minds: to travel again.

Days that are no longer intensive, the subway up to people and tight agendas. It is the reality that McCann presents in his new campaign for Iberia, with which he presents that need to want to escape the return to the routine.

Through the technique of parallelism, the campaign relies on situations of the day to day to communicate the destinations that can be escaped at a good price.

Thus, a sixth floor without elevator revolves to the sixth wonder of the world in Rio de Janeiro. Or staining coffee can become a math tea in Japan.

The campaign, entitled “Origin and destination”, will have pieces for television, Dooh, Madrid Metro, Shopping Centers, Social Media and Display. Production has been in charge of mother there is nothing more than one.