The bakery chain Levaduramadre his name will change on March 19, Father’s Day, and will be called “Yeast” In all its establishments. It is a campaign with which the brand wants to feed an emotional connection with its customers through a tribute to parents and the family ties of its founders.

And is that the “yeast” campaign It is a reflection of the Personal History of Moncho Lópezone of the founders, with his father. “The day I told my father that I wanted to set up my own bakery I saw his concern because I couldn’t support me financially“, explains in the Instagram publication with which the campaign has been launched.”However, his love and unconditional support was the key to the success of Levaduramadre, that is what we really need of them and what I personally try to do with my children”

With this action, the comless group chain wants the values ​​with which it is identified. “It is a tribute to this support gesture, the key ingredient so that today we can enjoy the breads that define the essence of the brand”, Explain from the company in a statement.

The campaign supposes both the change of name in the establishments and the appeal to customers to approach a “yeast” product and that this time Invite them to their parents. In this way the chain communicates in its Instagram profile next to an emotional video of the change of Naming.

“This name change is an invitation to make Father’s Day a significant experience, promoting consumers to enjoy a moment with their parents, while they savor together some of the most iconic products of the brand”, Details the company.

On the other hand, Levaduramadre has collaborated with the influencer Natalia Olaso In a content for Instagram. In the publication, the creator of content, known for sharing her family life on social networks with her husband, participates in the campaign entering one of the bakeries accompanied by his father.

“Yeast” also contemplates the Digital content dissemination in social networks to promote conversation and interaction. With this, Levaduramadre seeks to encourage customers to share their own stories with their parents, since they join the celebration of Father’s Day.

Bring the brand to the calendar

With this campaign, Levaduramadre continues to link its brand at different times and Special Dates of the Year. Thus, for example, on the occasion of Kings Day they usually launch special threads of limited production in their establishments.

Along the same lines, to commemorate the Mother’s Day From the past 2023, they launched the campaign “Mother’s bread” to honor all women with children. The action consisted of the launch of a spot in which different mothers explained in a guilty way how they felt with motherhood.

To amend it, they launched the “mother’s bread”, a new product made with ingredients selected by a group of children who were consulted on how they saw their mothers, and that was cooked with “The love they have towards them”