The online fashion store Zalando already acts as official sponsor of the fourth season of the podcast “La Pija & La Quinqui”presented by Carlos Peguer y Mariang; while Ikea has presented itself as a sponsor of the fifth season of “Little is said”, hosted by Ana Briten and Xuso Jones. Marketing bets with which they reinforce their link with entertainment and with which they aim to strengthen ties with new generations of consumers.

Zalando and “La Pija & La Quinqui”

After sponsoring the previous season, Zalando maintains its support for the “La Pija & La Quinqui” podcast in the 2024/2025 season, which started on September 22 with an episode recorded with a live audience in Barcelona and which featured the participation of the Estopa group.
As usual, this new installment of “La Pija & La Quinqui” It will have a weekly episode in which various topics will be discussed and artists and celebrities will be interviewed in a fun and casual tone.

“When we sat down to talk about the new season, we were all clear that this year we wanted to go one step further, get even closer to the legion of fans who look forward to listening to Carlos, Mariang and their guests every week.”; Joelle Esmorís, Zalando spokesperson for Italy and Spain, commented in a statement. “We are looking forward to discovering what both of you have prepared for us for this new year and we are dying to share it with the Spanish public.”.

Zalando’s presence in the podcast is constant and evident, as can be seen in the first episode. In the scenery in which this has been carried out, it has been possible to perceive the brand visual identity: the Zalando isotype on different supports, the presence of the color orange, mugs with the logo and a digital poster with the message “by Zalando”.

The introduction of the presenters also mentioned Zalando’s support, as did Carlos Peguer and Mariang themselves at the beginning of the chapter. “Thanks to Zalando, our sponsor, for trusting us one more year”, commented Carlos. “Everything we carry can be found at Zalando“, he noted, highlighting the brand catalog.

Ikea and “Little is talked about”

Ikea is also betting on audio entertainment and has begun sponsoring the podcast “Little is said”, which every week deals with current issues from a humorous perspective and with guest celebrities. As the brand has pointed out in a statement, its presence in the space “reflects the commitment to explore new formats and connect with audiences in an increasingly fragmented environment.””.

As he explains, Ikea’s objective is capture the attention of new audiences and also maintain a close relationship with your current audience. To achieve this, the brand will be present in all the episodes of the new season of the program and on the social networks of “Poco se Habla”, as well as on its own channels, where it will offer exclusive content.

As could be seen in the first chapter, which featured the presence of Cristina Pedroche, the presence of Ikea is constant and evident. His logo It appears on the set screens, behind the presenters and next to the title of the space; and also behind the guest.

The hosts also mentioned the brand in the first minute of the episode. “We are going for the fifth season, and above all with Ikea, which has opted for us and trusted us”Xuso Jones said. For her part, Ana Briten said: “That’s the least of it. It’s strong that Ikea sponsors us when you and I spend our lives at Ikea”. Both valued the brand’s product catalogue, as well as its food and stores.

In addition, the program has the section “Ikea, Ikea, the answer is up to me.” With it, a question is posed to the guest, who has to guess which of the three options posed about situations that occurred in an Ikea. Each question has a value of 100 euros and will be accumulated each week in a pot, which will be raffled among the public at the end of the season. The winner will be able to make purchases with the amount at Ikea.

As Ikea explains, the podcast joins its Live Shopping service on Instagram as a creative formula to publicize its catalog.
The presence of Ikea in “Poco se Habla” arises from the work of the producer The Story Lab and the agency iProspect.