Fanta It has allied with four of the artists and creators of more successful content in Spain to launch “Wanta”a campaign that has been created locally to conquer Spanish consumers by the hand of more than 63 million personalized cans with the image of its protagonists: Lola Indigo, El Rubius, Iillo Juan and Marina Rivers.
To accompany this launch, the artist Lola Indigo has been the author of a Song created exclusively for Fanta and that has served as inspiration for the rest of the contents of the campaign, also gathering in the “Wanta” video clip to El Rubius, Iillo Juan and Marina Rivers.
Carolina Aransay, marketing director at Coca-Cola Iberia, explained that with “Wanta”Spain “It is again a best in class in the local design of Coca-Cola campaigns. Starting from a global concept such as” Wanta “, Fanta’s team in our country has reinforced listening among its local consumers to create the content that best connects with them.”
And is that the communication platform “Wanta Fanta” The brand was relaunched in 2024 by The Coca-Cola Company, taking up the iconic campaign of the 2000s with an approach adapted to the new generations, especially the GEN Z. The main objective of this campaign is to encourage consumers to personal enjoyment, positioning Fanta as a refreshing option that allows a taste without complications.
In Spain it has been accompanied by the launch of this Musical theme with Lola Indigomaking it a content generator with which to inspire other contents of the campaign.
In addition, collaboration with Indigo Lola It will also be extended to the 2025 stadiums that will perform this summer in our country, and that will lead it to act in the Riyadh Air Metropolitano in Madrid, in the Cartuja of Seville and in the Olílpic Lluís Companys Stadi of Barcelona. Fanta will offer fans exclusive content throughout the tour, as well as the opportunity to win tickets through the official Coca-Cola app.
For his part, Rubius, Iillo Juan and Marina Rivers have become three of the most influential creators in our country for their contents related to Gaming, Lifestyle or Fashionterritories closely linked to Fanta’s own fans. In addition to its presence in the video clip, its participation will include the amplification from its channels and awards in the app such as exclusive pumps of Marina Rivers or gaming chairs signed by the Rubius and Iillo Juan.
The campaign will be present since May 15 on television, exterior and digital channels. Also, on May 20 “Wanta” will invade the center of Madrid With a large canvas, the vinyl of the Callao Metro station and an immersive experience outside the square itself.
“Wanta” has been created locally by the brand and by the teams that make up the division of Open x (WPP Group) in Spain.
Like the rest of the company’s drinks, Fanta is produced, distributed and markets locally. In the case of our country, through the six factories that CCEP has in Spain, the Coca-Cola bottling partner. With “Wanta”, Coca-Cola reinforces its commitment to Fanta as a Key brand in our marketwhere cans are already reaching 100% of the points of sale in all channels.
More info.: Fanta Wanta
