Increase organic traffic, understand peaks in visits, accompany Google updates… Have any of these points passed through your head while you are analyzing the Search Console reports?

It is very important that you do, in the end, work with SEO know that interpret the data Right at the end of the road to make good decisions.

And here it is: o Google releases a functionality that can facilitate (and very much) this interpretation.

If you want to understand how to use the novas Search Console custom annotations To gain more context about your data, you need to provide that content. You will know more about:

• how to add and manage annotations in your reports

• What is it for and when to use these notes

• limitations that you need in your mind

• o que o próprio Google falou sobre este launch

• And, of course, I have no opinion on the novelty

Well, after reading this, you will know clearly and simply how to use this new resource to carry out your performance analysis!

Or what about custom annotations in Search Console?

If you have used Google Analytics for a while, it may be called the “annotation” resource in access graphs. Now, the Search Console also has something similar.

In a very direct way: you can mark important events directly in the graph of the performance report.

It may seem simple, but in practice, it helps VERY MUCH.

Lançou um new layout? Fez a move in the architecture of the site? Did you correct a tracking bug?

Now you need to leave this record in your own report.

How does it work in practice?

You can add up to 200 entries per property. Best of all: just click on the direct button on the graphic and soon, it will appear as an option.

Here is the list of reports warning you:
“New! Click the non-graphical button to add a custom annotation to your data. Saiba mais.”

When you click on “said more”, you will fall directly to the official Google help page.

Ah, and an important detail: you can exclude the annotations, but meanwhile it is not possible to edit after saving. Also, Google automatically turns off your annotations after 500 days.

Or what or Google falou about isso?

Minutes after some users will see the resource, Google itself publishes on LinkedIn and on the blog:

“We are always looking for new ways to help you understand your data and make smarter decisions when it comes to Google Research. Therefore, we are happy to announce a new resource in our Search Console performance reports: personalized annotations.

This resource was created to allow you to add your own contextual notes directly to your performance graphs. “I thought of it as a personal caderno for your investigative data.”

Being sincere? I also found out that it took so long to be released. It seemed like it was coming soon months ago…

Types of notation and important care

In official documentation, or Google explains that it exists two types of annotation:

• System Notes: são automaticas, maids pelo próprio Search Console to show problems in the processing or in the generation of two reports.

• Custom annotations: These are for you, to mark relevant events on your site.

As annotations always appear in the graphs, you can also apply data filters or type of research. Only you will not appear if you are in the comparison mode or in the 24-hour displays.

Another important point:

“The notes are considered commercial data, identified and shared with other users of your property. For this reason, avoid including personally identifiable information, such as names, telephone numbers or addresses.”

Ou seja, nothing about placing or name do dev what fez cagada naquele dia kkk

Is it worth using?

No opinion, okay sim.

It is time that we feel a lack of a “commented history” within the Search Console. Those who manage several projects know how difficult it is to record what happens in specific data just by looking at the graph.

Now it is easier to deixar that context except in a quick and practical way.

This is the type of functionality that seems simple, but saves hours of future analysis.

And now?

Now I can place my hand on the mass!

If you still haven’t seen this resource in your Search Console account, it should appear in the next few days. Or Google is releasing aos poucos.

Minha says: start recording everything that impacts the performance of the site. Change of server, update of CMS, alteration of title in mass, any thing that may influence.

I’m going to give you a very precise reading on the front.

A hug and see you next time!