LG has presented “Radio optimism”, an international campaign that uses the universal language of the music To boost optimism and recover the significant links that, as the brand considers, have eroded in a world dominated by screens and algorithms.

The initiative gives continuity to corporate slogan “Life’s Good” and responds to a problem that the company itself defines as “The hyperconnectivity paradox”: Millions of people with hundreds of likes and followers, but every time with fewer real friends.

Kim Hyo-Eun, director of brand management in LG, emphasizes that, as technology progresses, “Human connections become more important to enrich our lives.” The executive recalls, in this regard, that the Korean multinational has been promoting participatory actions for years to “Inject optimism” In digital spaces, such as the “Optimism Your Feed” campaign of 2024, which taught users to re-educate the algorithms of their social networks to prioritize positive content.

The proposal of “Radio Optimism” is inspired by the classic radio format -capaz to gather unknown listeners around the same song or history- and transfer it to a web platform where users can Create original songs with the help of artificial intelligence tools Trained in a cured music corpus. The system interprets text indications, generates the melody, produces an album cover according to and allows any person to be sent as a sound dedication; In addition, the pieces are published in open so that other Internet users can discover them and share them, thus expanding the chain of optimism ”

Data that worry

A world study commissioned by LG in late 2024 revealed that 68% of respondents recognize that It is more difficult to make friends And a third has had one or no significant contact in the last month. In fact, 8% had none.
These results are aligned with the conclusions of the psychologist Jean M. Twenge (San Diego State University), who warns that “Social networks favor superficial relationships” and that the lack of deep links is among the factors that explain “The pronounced decline in happiness in the last decade.”

The report also indicates that 9 out of 10 people believe that having solid relationships contributes a more optimistic vision of the vineto. For LG, these indicators justify a creative intervention that “Facilitate expressing feelings in an authentic and accessible way”says the company in its statement.

Users have to access the “Radio Optimism” landing, choose their language and register. Then, through a guided interface, they can describe The type of song they want (Gender, mood, rhythm, instruments) and artificial intelligence is responsible for composing music and creating a personalized cover. Before sharing it, you can edit the lyrics, add a special message and dedicate it to someone. The song is sent by private link and is also published in a global mural where other users can listen to it and leave positive messages.

LG states that the process is designed to be “As simple as writing a text message”in order to democratize musical composition and eliminate technical barriers. The multinational trusts “Light a global melodies chain” Remember, in times of infinity scroll, that a personalized song can return warmth to human contact.

More info.: Radio Optimism