La 1, thanks to the Champions League final, which faced Paris Saint-Germain and Arsenal, has achieved the most watched television broadcast of the month of May, but still fails to reduce the difference that separates it from Antena 3, which once again leads the medium’s audience with a news and entertainment proposal that maintains the loyalty of the public.

This is the main conclusion that emerges from Barlovento’s monthly audience report, prepared with data from Kantar. According to the consultancy, the time of traditional television consumption per viewer (out of the total number of those who watch television each day) has stood at 274 minutes. This is 2 minutes less than in April, and 4 minutes less compared to the same period last year.

Furthermore, the time of traditional television consumption per person (over the entire Spanish population: 47.5 million) has been 158 minutes. The figure is only one minute less than the previous month, but 4 minutes less than in May 2025, which shows the trend towards fragmentation of care.

Who watches television in Spain?

Regarding the profile of viewers, the analysis indicates that those who spent the most time watching television in May were women (168 minutes) and people over 75 years of age (345 minutes). By location, Castilla y León (195 minutes), Asturias (187 minutes) and Galicia (177 minutes) are the regions that consumed the most television.

According to the report, the unique viewers accumulated in May reached 44 million, which represents 92.4% of the population of Spain, which does contact traditional television. The figure represents a 1.2% growth compared to April. On the other hand, 27.3 million Spaniards watched traditional television every day for at least one minute, that is, 57.3% of the population. The data reflects an increase of 0.7% compared to the previous month.

On the other hand, there were 3.6 million “telephobes”, which means that 7.6% of the population did not watch traditional television at any time during the month of May. The figure represents a decrease of half a million viewers compared to the previous month, which indicates that television remains a reference medium, despite the growing fragmentation of the panorama.

Streaming television consumption

Barlovento’s analysis points out that hybrid consumption time, that linked to “other audiovisual consumption” other than traditional television, such as streaming, video games or radio, stood at 54 minutes per person per day in May. This reflects an increase of 1 minute compared to April, and an increase of 3 minutes compared to May 2025.

This type of consumption represents 25% of total television use in Spain; and is distributed as follows: 48 minutes for internet or streaming, 3 minutes for “play” or recorded video; and 2 minutes for video games, radio and other actions.

This implies that the total time of television use (traditional television + other uses) has been 213 minutes per person per day. The figure reflects 3 minutes more than in April, and 1 minute less than in May of last year.
In addition, the total time of television use per viewer per day has been 327 minutes. which represents a decrease of 2 minutes compared to the previous month, and 1 compared to May 2025.

In addition, hybrid television consumption has 35.7 million total unique viewers and 14.2 million daily unique viewers.
The exclusive audience for these “other uses”, that is, the number of people who use the television daily for an activity other than watching traditional linear television, has been 3,467,000 viewers.

The most watched on television in May

As is usual, football stands out as the most watched of the month, and it does so alone in the absence of the Eurovision broadcast, from which TVE withdrew due to Israel’s participation and as a gesture of opposition to the War in Gaza.

Thus, the Champions League final grants La1 the most watched broadcast, as well as the golden minute. It corresponded to the penalties of the match between Paris Saint-Germain and Arsenal, which was broadcast on May 30 and attracted 3,601,000 viewers with a 39.7% audience share. The most watched minute occurred at 9:00 p.m. and registered 3.8 million viewers.
Extra time, with 3.2 million viewers, and the match itself, with 2.6, complete the podium of the most viewed broadcasts in May.

However, 21 of the 25 most viewed broadcasts of the month correspond to Antena 3 and are distributed among its different news programs, Antena 2 Noticias 1, Antena 3 Noticias 2 and Antena 3 Noticias Fin de Semana.

Breaking down the content of the report by genre, La1 also won the most viewed film. It was about “Those who wish for my death”, broadcast on May 3 in the “Movie of the Week” space. It achieved 1,258,000 viewers and 11% share.
On the other hand, the most watched series went to “Sueños de Libertad”, on Antena 3. The episode broadcast on May 11 brought together 1,308,000 viewers and a 14.9% audience share.

For its part, in the field of entertainment “El hormiguero” has once again dominated. David Bisbal’s visit on May 13 achieved 1,830,000 spectators, and Juan y Medio’s visit on May 6 achieved 1,789,000 spectators. “Pasapalabra”, despite the news known this month about the rights of El Rosco and the uncertain future of the test in the program, has remained as the third option. It registered 1,786,000 in its broadcast on May 12.

The television audience, by networks

Antena 3 has once again led the audience by achieving 12.9% of the share, which represents an increase of 0.3% compared to April; while La1 has achieved 11.2% of the screen share. For its part, Telecinco maintains third position by achieving 9.2% of the share.

Serving the audience by time slots, La 1 led the morning, afternoon and early morning, while Antena 3 has been the preferred option for after-dinner and prime-time. For its part, Telecinco has taken over late-night.
By targets, Antena 3 has led among women and La 1 among men. By age, the audience has been distributed: Boing has conquered those between 4 and 12 years old, La1 those between 13-24 years old and 45-64 years old, and Antena 3 those between 35-44 years old and those over 65 years old.

By audiovisual groups, Atresmedia, with six channels on broadcast, has once again led the audience with 25.5% of the screen share; followed by Mediaset, with seven channels on broadcast, which has achieved 23.6%. Third place is occupied by RTVE, with 17.3% of the share.

Television advertising in May

According to Barlovento, the volume of GRPs from advertising campaigns decreased by 5.4% in May compared to the same period of the previous year, reaching 129,870 GRPs 20″. The number of active campaigns, on the other hand, has grown by 1.6%.

The most viewed spot was Movistar, broadcast on Antena 3 on May 25. He achieved 27 Grp’s 20”.

The first positions for the different advertising attributes are:

• Advertiser: Procter & Gamble, with 4,345 Grp’s 20”+
• Campaign: “Verisure / Alarms”, with 3,997 Grp’s 20”
• Brand: Verisure, with 4,027 Grp’s 20”
• Sector: Distribution and Restaurants, with 17.4% of advertising pressure

In numbers, we have talked about:

• Advertisers: 1,568, 1.7% more than in May 2025
• Spots: 827,196, 2.3% less compared to the same period of the previous year
• Grps 20″: 129,870
• Sectors: 21
• Brands: 1,825, 0.6% more compared to May of last year
• Campaigns: 2,469, 1.6% more compared to May 2025

More info.: Barlovento hearing report May 2026