Netflix is testing the artificial intelligence To improve the search experience on your platform. The company is applying a new search technology supported by generative capabilities with the intention of helping subscribers find the contents most adapted to their interests and preferences.
The issue was addressed during the last presentation of financial results, held on April 17. In response to an analyst’s question what is doing Netflix to Promote engagement on the platform and recommendation system, Greg Peters, the company’s co-cement, pointed out that the recommendation is a critical issue to take advantage of the value of the service.
The new search aims to improve content discovery for subscribers
“There is a couple to improve the discovery and recommendation experience, and in this way, contribute more value to our subscribers and find greater audiences for our titles“He said.”We are building new capacity, it is an example is the interactive search based on generative technologies, which we hope will improve the discovery for members”
According to Bloombergthe new search experience would be driven by OpenAI technology and allow users to perform Searches beyond the audiovisual genre or names of actors and actresses. Thus, the search could be done according to specific elements, such as mood.
The aforementioned media points out that some customers in Australia and New Zealand are testing the tool, only available on iOS devices. The function would extend to other markets in the coming months, including the United States.
This would allow the platform to contribute a added value to subscribers. The company has been working with automatic learning for some time to optimize its recommendation system, which suggests titles depending on the user visualization history.
As Peters said during the presentation of results, Netflix has also developed in a new Home Page for Television with the intention of improving the discovery. As noted, the company’s intention is to deploy it at the end of the year.
With regard to artificial intelligence, the company would also be exploring its application to the content production. As explained by Ted Saraonds, Netflix co-cement, the company is already applying it to certain points of the creative process, such as the forecast of scenarios or preparation of special effects. As commented on artificial intelligence tools, they open the door to new capacities for lower budget projects, and not only for large budgets. “Our approach is simple, finding ways that artificial intelligence improve both the experience of the subscriber and that of the creator”He said.
