A logo too large, a horizontal format instead of a vertical or a bottomless image. They are some of the fun and ingenious graphs thatand Canva, The online graphic design platform has created to connect with the creative community and marketing professionals and demonstrate, in a different way, the possibilities offered by their services.

The campaign, worked by the agency Stink Studios, and runs with different pieces at the station Waterloo in London, and soon in other parts of the city. From humor, Canva creates a fun Irony game with some of the daily processes and situations In the world of marketing and with careless he addresses the daily frustrations that may arise between clients and agencies. At the same time it promotes the functions of your tool.

Thus, one of the pieces shows the Canva logo protruding from the support, which reminds the creators functioning itn “brand kit”, which allows to include, manage and control the assets of the brand attending to the established design standards.
Also, another creativity shows a graph in 16: 9 format, when the destination support was 9:16, a game that values ​​the function “Magic resize”, which facilitates the adjustment of the proportions in the projects.

Canva also highlights the tool “Drag & Drop” (drag and release) with a graph that includes a real bicycle and the message “Drag & Drop (Almost) EveryThing”. Another of the advertising fences shows, with giant adhesive notes that excel the canvas, a series of annotations that evoke the traditional debate of collaborative works. In addition, another of the graphs promotes functionality “Background remove”, with an image that does not contain background and shows the brick of the wall in which it is fastened.

“Our last campaign in the United Kingdom presents very special creations, which allow the Canva product to unleash in the real world. It is about showing Canva’s power with a touch of our playful spirit and a pinch of British humor“said Tom Carey, creative director of Canva for Europe, according to Beat marketing.

From the company they have focused the action as an experience. “SE tries to use the media as a theater: from special constructions on a large scale to subtle contextual touches, we have used the space not only to announce, but to tell a story”; Melissa Cosneau, Marketing Director for Canva Europe, has pointed out.”This Warterloo taking is a topic of conversation, a background for selfis, a time to share, created to live with the same force in the environment and outside of it”

The campaign has had media planning of OMD United Kingdom, and the management of supports by Global.
In addition to external advertising executions, the campaign will also have activations on YouTube and LinkedIn during the summer.