What is the Nature Positive Economy?
That is the question they ask from GoNaturePositive!an international project financed by the European Union -under the Horizon Europe program- that seeks to create a conceptual framework for what they have called Economy Positive for Nature. The intention is to promote the transformation of the current economic system to not only avoid the destruction of nature, but also promote its active recovery and regenerate ecosystems.
The project has the support of the European Commission, and is made up of 20 partners in 14 different countries: companies, universities, associations and non-profit organizations. Among them are Oxford University, Trinity College Dublin, WWF, ICLEI Europe, or the agencies Growfish or Felicidad Collective.
The Positive Economy for Nature implies the absolute recovery of ecosystems
Over the last few weeks all of them have promoted participation in a global and open consultation to everyone to define what the Nature Positive Economy (NPE) is, its characteristics and implications.
They offer an initial definition with which they indicate that said positive economy implies that the net results of all economic activities combined
lead to an absolute increase of nature towards full recovery.
It means, as they explain, that companies, governments and other actors take
actions at multiple scales and sectors, aligning with societal factors to improve socioecological well-being and social equity. The EPN aligns closely with the core ideas of the green economy, the bioeconomy, the circular economy and the net zero economy, but with a focus on the biophysical limits, the recovery of nature and social well-being.
According to the project website, an NPE includes a legislation that puts an end to activities harmful to the environment and supports actions
positive for nature; he respect for human rights international; and supporting equity, justice and impartiality.
A form to redefine the economy
All these ideas and messages have been conveyed through a campaign that has been worked on byr Happiness Collectiveas communication partners. The agency has taken charge of the identity of GoNaturePositive! and the creativity, claims and copies of the campaign. This has been articulated under the concept “Redefine the economy to redefine the world.”
Together with other partners, Felicidad is responsible for the communication strategy and dissemination, which includes the creation of the four-year communication plan; production of campaigns to mobilize different audiences; the design and programming of the website and other materials for workshops, talks, conferences within the framework of climate-related events.
The consultation, which will be open until December 2, aims to collect opinions on the definition of the Positive Economy for Nature and the five key messages identified for implementation. A call is made to companies from all areas, environmental organizations, investors, universities and research centers, indigenous communities, policy makers, activists and citizens.
“This project will be elevated to the EU, so it represents an exceptional opportunity and a key moment to directly influence decisions that can transform the global economy and its relationship with nature.”, commented Chacho Puebla, CEO and Founder of Felicidad Collective, in a statement.
To participate in the consultation, simply fill out a form. It contains key definitions and principles on which users can express their opinion.
From Felicidad they point out that by participating, each person will be helping to shape policies, guide investments and stimulate innovations that promote the integration of nature into the global economic system.
To this end, they have created a series of publications in Instagram Stories format, and also for LinkedIn, in which they address, in a casual tone, the apathy of citizens or the lack of time as connection levers to invite users to fill out the form.
In addition, the project website includes up to four different documents that explain and expose the concept of a Positive Economy for Nature, from a summary of the five key points to a 50-page document with extensive information.
GoNaturePositive!
In addition to providing a conceptual framework for the nature-positive economy, the goal of GoNaturePositive! is to create a roadmap that identifies policies and governance pathways towards this economy. It is also demonstrating how nature-positive practices can generate multiple benefits for people and the planet.
In this sense, it works in six areas, which it calls “Pilots.” These are knowledge areas designed to capture research and innovation, by presenting real-world challenges and opportunities and gathering collective knowledge and perspectives that demonstrate the potential for positive change.
These “pilots” are: food systems, beekeeping, blue economy, reforestation, ecological architecture and tourism.
More info.: Go Nature Positive
