Neither programming, not a long time. Dubai wants position themselves as an international destination, even during a scale, and in which it is possible to live all kinds of enriching experiences. And to communicate it, the Department of Economy and Tourism of Dubai (Visit Dubai) has presented “Find your History”, a campaign starring the actress Millie Bobby Brown and her husband Jake Bongiovi.
“We want to inspire travelers to turn a simple scale into Dubai into an unforgettable stay”
The advertising short film has been written by Armando boFounder of Rebolución and Oscar winner in 2015 for the script of “Birdman”, and co -directed by him and Felipe Gómez Aparicio, Managing Director and Director of Rebolucion.
The piece proposes to the leading actors an unexpected adventure following the indications of a “Magic script” that anticipates what will happen to them, and that highlights emblematic places of the city.
Bobby Brown and Bongiovi -aparencen together for the first time in a production in this campaign -cross a “Portal towards a new story“At the airport, which takes them for a walk through the alleys of Al Seef, visit the Museum of the Future, go up to Burj Kalifa or travel the Dunas of Al Qudra on Quads. All this with fantasy touches and an open end that invites visitors to”Continue writing your own story”, The entity explains in a statement.
Visit Dubai accompanies this video with a website that serves both the information center for visitors and access to resources for reservations and other activities. The space Highlights places and activities at the strategic level: the soukes for tradition; the dunes in terms of nature; the Museum of the Future and the Expo City Dubai as examples of the country’s technological, social and economic projection; and the Khalifa Burj and the aerostatic balloon flights as exponents of romantic destination.
“Our diversified market strategy, based on personalized and creative campaigns, has been essential to position Dubai to the world“, explains Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, part of Visit Dubai.”We continue taking advantage of alliances with stars from the entertainment world to further reinforce the attractiveness of the city among international visitors“
In this sense, the choice of Bobby Brown and Bongiovi is not accidental. According to the agency, both actors connect with a young and modern audienceand fit with the varied tourist offer of the country. “They embody the spirit of exploration, and we are sure that the exciting narrative of the short will inspire travelers to turn a simple scale into Dubai into an unforgettable stay”, He adds.
“Find your story” is already active in the social channels of Visit Dubai and has been shared by Millie Bobbie Brown in his personal profiles. Wn the next weeks will be distributed to 21 international markets Through social networks, programmatic advertising, streaming services and an external advertising campaign.
Famous by Dubai
The strategy of Collaboration with celebrities He has taken Visit Dubai to work with different performers depending on the market they were addressed. In this way, in 2024, for India they launched the “Whole New You” campaign with the actors of Bollywood Saif and Sara Ali Khan, and for Korea they did the same with “Dubai: Who’s Ready” with Park Shin-Hye and Park Hyung-Sik, from the Netflix series “Doctor Slump”.
Internationally, Visit Dubai has also worked alongside Zac Efron and Jessica Alba in the “Dubai: A romance to remember”, and together with Gwyneth Paltrow, Zoe Saldana and Kate Hudson in the advertising short “A Story Takes Flight”.
