“This Christmas our purpose is that you are not alone”.

It is the message that reads in the note that some students leave for the security guard at their school on Christmas Eve. And it is also the reminder that sends ESIC in your christmas advertisement for this year, which is articulated under the motto “Purposes that inspire us.”

The educational entity has built a simple story that aims to reflect the magic of Christmas and connect with the viewer through values ​​such as empathy and solidarity. The piece shows how a group of young people surprises an employee by accompanying him and illuminating his evening with Christmas balls that fall from the sky, evoking concepts such as dreams, unity and the future.

In its statement, ESIC University points out that the piece reflects its commitment to creativity, personal transformation and the Christmas spirit. “We want this Christmas to reflect our values. Each Christmas ball represents a dream, a goal and the ability to transform the world through education.“, commented Eduardo Gómez Martín, President of ESIC University.

In addition, the entity explains that the piece is also a reminder of the positive impact that each individual can generate in their environment and ofThe transformative role of education as an engine to build a better future. ESIC is inviting its entire community to reflect and make the holidays a great experience.

As noted, the Christmas balls that appear in the piece are also a visual element that is decorating the ESIC campuses, and are the guiding axis of a series of complementary activities and content designed to inspire and strengthen the bond between students, teachers, staff and Alumni.