“Everything is possible with a toy”.

That is the message that the toy store sends Famous in its christmas advertisement for this year, designed by the creative agency DDB Spain. The company gives prominence to its product, toys, and positions them as a springboard for the imagination of boys and girls.

The spot presents the New Year’s resolutions that a girl conveys to her parents. Among them, becoming independent, traveling to space, finishing medical school or having a pet bear. Despite the ambitious nature of his goals, they are achieved, thanks precisely to the toys: a little house, a rocket, a medicine station and a large stuffed animal.

Beyond presenting the diversity of its catalog, with this announcement Famosa also links to values ​​such as creativity, inclusion and education. “We understand the game as something that goes far beyond entertainment; It is a fundamental tool for the education and comprehensive development of children“, commented Irene Sotillo, Marketing Director of the toy company, in a statement. “Our commitment is to create toys that promote values, boost creativity and accompany children in a world that is constantly evolving.”.

Famosa has presented its Christmas advertisement in a forum in which it has shared its toy trends for this season. Thus, he points out that the coming months will be marked by 4 main lines: toys to educate about sustainability and care for the environment, toys based on new technologies such as artificial intelligence, dolls related to the #GetReadyWithMe trend and toys for the target kidults.