Amazon celebrates 15 years operating in Spain and celebrates it with the “Que no te falte de ná” campaign, with which it highlights, on the one hand, the way in which it accompanies Spanish consumers by making their lives easier thanks to its broad ecosystem of products and services; and on the other, its contribution to the economic development of the country.

The campaign reflects the company’s commitment to customers, innovation and job creation, through a tour of its universe of commerce, entertainment or connectivity. With a collage of scenes, it shows how your offer has been there when customers have needed it: from the purchase of the necessary equipment to start training at home, to the content to enjoy an afternoon on the couch or the possibility of filling the shopping basket with a couple of clicks.

The piece communicates the way in which Amazon has evolved alongside the Spanish, expanding services and bringing new forms of shopping, entertainment and technology. In addition, it highlights the multinational as a job creator, digital infrastructure facilitator or ally of companies and businesses, even in emergency situations or in rural areas where access to services may be limited.

“15 years ago, Spanish clients opened the doors of their homes to us. Since then, we are very grateful to them and we work every day to make their lives easier, delivering what they need, wherever they are, in the fastest and most sustainable way possible.“, commented Ruth Díaz, General Director of Amazon for Spain and Portugal, in a statement. “We look to the future with the same enthusiasm as the first day: to continue innovating and investing to be ever closer to our customers, while creating a positive impact on Spanish society.”

“Don’t miss anything” will be officially launched on Monday, May 18 and will have activations in digital media, social networks and outdoor advertising nationwide. In addition, according to Amazon in a statement, a series of activities and surprises have also been planned for customers that will be carried out throughout the year.

Amazon’s 15 years in Spain

The company has taken the opportunity to highlight some of the milestones achieved over the fifteen years it has been operating in our country, as well as to highlight the positive impact of its activity. Thus, it claims to have invested more than 25,000 million euros in Spain since 2010 to expand its workforce, improve its technology, expand its service offering or expand its logistics network. This is reflected, among other things, in the permanent employment of more than 28,000 people.

It has also innovated in its products and services. Highlights include the implementation of same-day deliveries in 2014, the consolidation of its Prime Video streaming platform and its commitment to national production; the expansion of Amazon Web Services or Amazon Fresh; and expanding delivery options with Amazon Hub Delivery or Lockers. It also marks the launch of Rufus, its virtual shopping assistant; or Alexa+ in April of this year.

Likewise, Amazon has advanced some of its plans for Spain, such as the opening of a logistics center in Zaragoza or a logistics station in Paterna (Valencia). Also increasing its total investment in Spain, reaching 33.7 billion euros, over the next decade to expand its data center infrastructure in Aragon.

In data, Amazon has around 40 logistics facilities and more than 20,000 collection points. In 2025, it delivered more than 190 million products to its Prime customers on the same day or the next day in Spain, the largest volume of rapid deliveries in its history in the country. And it ensures that three out of every four Spanish SMEs that sell on Amazon export, exceeding 1.2 billion euros in annual international sales.

Among the curiosities, the company shares that on Tuesdays, between 12 and 1 p.m., the highest volume of orders from Spanish customers is concentrated; or that his first order was a copy of the Penal Code sent to a client in Archena, in Murcia.