The concert tour on the occasion of the group meeting Oasis It is one of the social and cultural events of the year. The Gallagher brothers start the Tour on July 4 and will play in Manchester, their hometown, between the 11th and 20th of this month. An occasion that the supermarket chain ALDI He has taken the opportunity to connect with the fans of the duo in the town.

Temporarily, the company has carried out a rebranding and has changed its denomination from Aldi to “Aldeh”, in allusion to the pronunciation of the brand name in the area. The new name has been seen in the Aldi store located on Bury New Road Street, in Prestwich, the closest to Heaton Park, where Oasis will perform his concerts in a few days.

In addition to changing the signage of the supermarket, Aldi has also created a exclusive fisherman -style hats collectionwhich characterized the aesthetics of the group decades ago. Hats, called Aldimania Buckets, can be found in green and blue and include the company’s logo. They are available at a price of 4.99 pounds in stores throughout the United Kingdom until stocks.

“Manchester is a vibrant city with a rich musical history, and with the Oasis meeting we wanted to commemorate the occasion”, Commented Julie Ashfield, commercial director at Aldi United Kingdom, in a statement.”With the temporary rebranding of our store we celebrate both the local dialect and the legendary band that has given so many joys to fans around the world”

Rebranding will remain visible in the store during Oasis concerts in Manchester. The activation has been carried out by the hand of the Public Relations Agency Taylor Herring.

It is not the first time that a supermarket chain carries out such an action in relation to Oasis. As collected BBC, Lidl He installed a plaque last year in one of his Mercuneter supermarkets after Liam Gallagher jokes with “playing in Lidl” if his concert in the co-op Live space did not go ahead. The plate prayed “Liam Gallagher, legend ‘almost touches here’ June 2024”.