Can a football shirt preserve the future of a country?
From the Federation of Soccer of the Marshall Islandsan island nation located in Oceania, believe so, and that is why they have created “No Home Jersey”, a football kit designed to disappear and that aims to raise awareness among the world’s population of the rise in sea levels and its threat to many island countries.

It has been created in collaboration witha sports brand PlayerLayer and the tocreative agency BETCand a striking and innovative way to draw global attention to both the climate emergency and the plight of the national football team.

As the agency explains in a statement, the Marshall Islands is the only one of the 193 UN member states that does not have an officially recognized national soccer team. And it is possible that he will not have it since the sea ​​level rise threatens to flood and wipe out the country before the team can play an official match.

That is why the t-shirt, Throughout its promotion process, it has been “disappearing” piece by piece. Initially designed as a complete kit, it featured indigenous symbols such as canoes, flowers and great white sharks. It was also adorned with the symbolic number 1.5, alluding to the threat of rising temperatures; and the slogan “We Deserve to Prosper,” by poet Kathy Jetnil-Kijiner, which reflects the nation’s fight against climate change.

As the federation posted on its social media, the T-shirts worn by the models were missing some fragments. First a small border disappeared, then a larger portion, and so on, establishing a parallelism with slow loss but devastating that the Marshall Islands could suffer as a result of rising sea levels.

“Instead of releasing a traditional away jersey, worn when playing somewhere other than your home stadium, we wanted to draw attention to the fact that we will have no choice when our home is gone.”; Matt Webb, Commercial and Marketing Director of the Marshall Islands Football Federation, said in the statement. “As the away jersey fades, we hope to highlight the urgent measures that must be taken to keep our country on the map“

The full jersey is available for buy through the Marshall Islands Football Federation website, for £49.99. The sale of the shirts will contribute to the federation’s mission of promoting football in the country, as well as its message of raising awareness about the need to preserve the country and fight the climate emergency.

Technical sheet

• Operation: #NoWayHome
• Brand: Marshall Islands Soccer Federation
  • Brand Manager: Matt Webb
  • Brand: PlayerLayer
  • Brand Manager: Roderick Bradley
• Ad Agency: BETC Paris
  • Chief Creative Officer: Stephane Xiberras
  • Executive Creative Director: Olivier Apers
  • Creative Director: Matthieu Bouilhot
  • Art Director: Romain Ducos
  • Copywriter: Nicolas Richard
  • Motion Designer: Bastien Sabot
  • Assistant Art Director: Maxence Aubert
  • Account Director: Adrien Bletton
  • Jersey Designer: Matias Otero
  • Producer: Sarah Belhadj
  • Executive Creative Producer: Guillaume Denecker
  • Sound Producers: Sophia Conoscente, Adrien Brechaud
  • Assistant Sound Producer: Estelle Colas