Some agents of the industry of the fashion They are still trying to get away from the body stereotypes that have dominated the design for years, and that prevent many people from finding custom clothing. This is the case of the Portuguese cowboy brand Dip Jeans That, seeking to change this reality and defend its commitment to the diversity of silhouettes among women, has launched an initiative to convert the shopping experience into an exercise of self -affirmation and personal security.
Has launched “The Magic Van”an itinerant tester with which Jeans Salsa is touring different locations in Spain, to offer a personalized space in which women can find the best cowboy for their body. This wants to tangible the concept “Perfect fit”, That the brand defines how the feeling that is born when you know that something fits perfectly with you, promoting trust and security in the same.
The initiative is an idea of the company’s internal marketing team, and for the creation of the vehicle they have collaborated with the design and manufacture of camperized vans, Nomade Nation.
The experience of “The Magic Van” He started his tour of Spain on April 2 In Zaragoza, and is already on a road with a marked route to attend key events and popular celebrations in the coming weeks: April 3 in San Sebastián, April 4 in Bilbao, April 9 in Burgos, April 11 and 12 in Madrid, April 22 in Seville, April 26 in Malaga, April 29 in Granada, May 2 in Murcia and May 6 in Valencia.
“We want to bring the ‘Perfect Fit’ experience closer, the feeling that is born when you know that something fits perfectly with you, promoting confidence and security in yourself”, Says the firm in a statement. The brand will also be offering a 10% discount on all purchases made in the tester.
Jeans sauce has dedicated a section to the initiative in Your own web located. It details both the dates of the tour and the mechanics to follow for all the people interested in the tester. The brand defines here the specific spaces to which it will go to each location, and the hours that will be exposed to the public.
According to the brand in a statement, the initiative responds to a need for consumers. Jeans sauce ensures that almost half of women They have never found the perfect jeans for their silhouetteand more than 70% perceive the purchase of clothes as a very frustrating experience. With “The Magic Van” the firm wants to create more authentic connections with customers, while moving its commitment to authenticity and self -acceptance.
With this initiative, jeans sauce continues to work the meaning of the concept “Perfect Fit” which has articulated his latest advertising campaigns. Last year, for example, the brand appointed the model Eve González Like its ambassador. A few weeks ago he starred in the “New Lot Rise Fit” spot in which the brand projects its commitment to natural and organic sizes.
More info. The Magic van
