Eventim Spain, company that owns the sales portal Tickets.com, and the social network TikTok have launched an alliance to enable the sale and purchase of tickets on the platform. From now on the artists and content creators who have more than 1,000 followers They will be able to promote the purchase of tickets for leisure and entertainment events in their TikTok videos.

As they explain in a statement, the functionality will be available for concerts, plays, musicals, festivals, exhibitions or sporting events that are part of the catalog of Tickets.com.
The companies have made the initiative known using the image of the singer Leiva, who last week announced the Giant Tour 2025, which will consist of 30 concerts in Spain next year.

Artists and creators will be able to select “Posts” under the “Add Link” option before posting a video; and they must search for the desired event and add it. Once the video is published, TikTok users will see the “Get Tickets” button, which when clicked will direct them to tickets.com to make their purchase.

The companies point out that the new tool aims to offer artists a more direct way of promotion; and users a faster and easier process from the discovery of an event or experience to the purchase of tickets.
In turn, promoters will also benefit, being able to rely on an effective marketing and sales tool that reaches a wide audience and enhances visibility.

“We seek to connect users with artists through the language of social networks“; noted Susana Voces, General Director of Eventim Spain. “This collaboration represents a step forward in innovation in the ticketing sector, uniting technology, social networks and live entertainment to offer fans a more direct and simple experience.“.