In a new sample of its commitment to make the game a reflection of the real world, Mattel has announced the launch of the first Barbie doll with type 1 diabetes. This initiative is part of the “Barbie Fashionistas” line, aimed at representing the Diversity of bodies, lifestyles and health conditions In the children’s universe. The goal is that more and more boys and girls can be reflected in their wrists and, also, that the rest learn from an early age to empathize with realities other than yours.

On this occasion, the doll is equipped with medical devices such as a continuous glucose monitor and an insulin pump, both designed in collaboration with the Breakthrough T1D organization, the main world entity dedicated to the research, prevention and treatment of the Type 1 diabetes. In addition, it looks a bag to transport essential elements such as snacks or supplies. All this with the aesthetic care of the brand.

“Barbie helps influence the way children perceive the world from an early age”explains Céline Ricaud, Head of Marketing in Mattel for Spain, Portugal and Italy. “With this doll we are looking for more children to feel identified with the stories they believe and with the characters that inspire them.”

Laura Sánchez, ambassador in Spain

The doll arrives in Spain by the hand of Laura Sánchez, actress and model Recognized, who was diagnosed with type 1 diabetes four years ago. Since then, it has used its visibility to raise awareness about a condition that, despite its daily impact, remains in many cases invisible.

“When Barbie contacted me, I felt pride and illusion”Sánchez confessed during the presentation event in Madrid. “I am excited to think that girls with type 1 diabetes can be represented in a doll. But even more, that her friends also want to play with her and better understand what her partner lives. That is real inclusion.”

To guarantee the faithfulness of the design, Mattel has worked closely with Medical experts and patient associations. As a result, the doll includes:

• Continuous glucose monitor (MCG), attached to the arm with a pink barbie -shaped tape
• Fictitious mobile application, with which you can consult the blood sugar levels
• Insulin pump at the waist, for automated administration
• Blue set with moles, a symbolic wink to the color and iconography of awareness of diabetes
• Pastel blue handbag, designed to wear everything you need when you are away.

Together with the Spanish version with Laura Sánchez as an ambassador, Mattel has also honored other international figures with Type 1 diabetes Like Robin Arzón, a squad instructor in the United States, and Lila Moss, British model and daughter of Kate Moss. Both have inspired Barbie dolls created in their image and likeness.

The line “Barbie Fashionistas” It already has more than 175 dolls with different skin tones, body types, disabilities, hair colors and personal styles. Among them are Barbie with Down Syndrome, with headphones, in a wheelchair or with prostheses.