There are only marks, others that pay special attention to the material, and others like to speak and find bargains. There is a great diversity of users on second -hand platforms and Vinted He has identified them as part of his new campaign “Re-invied”with which the community and culture highlights around this form of consumption.
The action is part of the creative platform “New Again”
From the hand of the Studio agency, he has created a digital campaign and a web experience in the framework of its new Creative Platform “New Again”. With her celebrates the emotions surrounding her proposal, such as pride in good finding, the joy of a sale, the freedom to deliver something that no longer serves, or the possibility of starting from scratch with something “new” .
In this sense, “Re-Invinced” has identified The mentality and currents of thoughts of buyers and vendors with different tastes, desires and motivations and has shaped a series of “type” personalities. For this, he has analyzed the behaviors of thousands of users on their platform.
Thus, each personality represents a different buyer mentality, such as the “negotiator”, the “fan of the shoes”, the “retro addict”, the “compiler”, or the “novelist”. On a website created for the initiative they can explore the different personalitySy discover some data associated with the behaviors that define them.
For example, according to Vinted Cotton is the most wanted material, and Louis Vuitton is the most sought -after brand by fashion lovers. Among other curiosities, the platform that the maximum deliberation time registered for a purchase has been 398 days, or that Sunday is the day when more sales are made.
In addition, users can also Do a personality test. It is a fun questionnaire that asks a series of questions to assign some of the personalities based on consumer preferences. Vinned provides the option to download the result in an image and invites you to share it on social networks.
To expand the scope of the initiative, the campaign will have the support of influencers, social networks and public relations, in addition, in its own channels Vind is sharing User behavioral data In the United Kingdom, France, Poland and Germany, markets in which the campaign has been activated.
“Instead of presenting people a retrospective vision of what happened on the platform last year, this campaign tries to help people understand their previous personality and how they can use it to make the most of Vinted in 2025 and beyond ”said Emma Sullivan, creative director of Vind, in a statement.
More info.: Re-Invinced
