“The most bichota box”
Thus describes Manolo Bakes the special edition of his “Manolitos” and “Palmitas” that he has created on the occasion of Valentine. He has done it in collaboration with the artist Humberto Cruzwhose designs illustrate the album “Tomorrow will be beautiful” by the Colombian singer Karol G, popularly known as “La Bichota.”
The brand has created a special packaging with which it has sought capture the essence of love, friendship and connection between people according to the celebrations associated with February 14. Cruz has created an exclusive design that reflects with a vibrant and color style the love and tenderness of this appointment, and that can be seen in the boxes and bags of product and in the delivery vessels.
The initiative, in addition, has been accompanied by the presentation of a new taste, the cherry boom, characterized by its cherry touches and the crunchy and sophisticated texture of the lyophilized raspberry. All this is available in the company’s stores since February 4.
This special edition of Packaging will also have the Features and nice phrases of Manolo Bakes. On this occasion, you can read messages like “In your box or mine?”; “The good thing about this gift is that you don’t have to pretend that you like it” or “open the relationship? Better open this box. ”
As Humberto Cruz points out, the nostalgic, creative and tender style Of their popular drawings they fit the theme of the date. “Drawing tender rabbits enjoying coffee and famous manolites evokes a feeling of warmth, comfort and tenderness, which directly connects with the experience of a cafeteria, especially on a special date like Valentine’s Day”Said the artist in the brand statement.
In addition, of the special boxes, Manolo Bakes has also expanded the creative universe of this collaboration creating some Bunny Chams. These are some key with a stuffed animal that represents a pink rabbit inspired by the illustrations of Cruz. These keychains, of limited edition, can be purchased at the companies of the companies from this week.
The collaboration between Manolo Bakes and Humberto Cruz has developed by the hand of the Agency is going throughwhich since last September works with the brand in the construction of its social and creative strategy.
