Jesús Rasines with Carmen Fernández de Alarcón, CEO of Havas Creative Spain
After the departure of Jesus Lada as Creative General Director of Havas Creative last year, and after having been in the position for almost 8 years, the appointment of a new professional to take the reins of the position at the agency was pending confirmation. In a statement, Havas Creative has confirmed that it will be Jesus Rasines who holds the position of Chief Creative Officer after an extensive career of more than 25 years at the Ogilvy agency.
With this signing, since Havas Creative explain that the agency seeks to reaffirm its commitment to creative excellence, thus embarking on a new stage “with one of the best talents on the market.” The agency aims to advance its evolution, strengthening its position to face the challenges of the current market that demands a creative revolution.
With enthusiasm and the intention of using all his experience and energy to promote the agency in every way, Jesús Rasines has expressed that it is an honor “creatively lead this project.” And in his statements he wanted to emphasize the fact that he does not differentiate between creativity and business. “I believe that, as an agency, we will only be important if we make our brands important to the world.”
With more than 25 years of professional experience developed at Ogilvy, Jesus Rasines He began in the advertising world as a copywriter, later becoming Creative Director of Ogilvy Interactive. In 2010 he was promoted to Executive Creative Director of Ogilvy One and, with the company’s merger, he began to have transversal responsibility in the agency.
Until now he held the position of Executive Creative Director at Ogilvy Madrid
Prior to joining Havas Creative, he held the position of
Executive Creative Director at Ogilvy Madrid. There he has led a creative team of more than 30 people, in charge of the communication of large brands such as Suchard, El Corte Inglés, Iberdrola, Leroy Merlin, Bimbo or Grupo Heineken, among others, as well as institutional clients such as the DGT and the Ministry of Inclusion. In addition to national accounts, Rasines has had responsibility for global clients such as Decathlon, for which he has directed advertising for more than 30 countries. He was also responsible for much of the new agency business.
“The arrival of Jesus reinforces our ambition and commitment to creating top-level ideas and advertising campaigns, with original, impactful and effective solutions, which also integrate disciplines and highlight our digital capabilities and content development.”commented Carmen Fernández de Alarcón, CEO of Havas Creative Spain, in a statement.
With a degree in Information Sciences from the UPV, Jesús Rasines studied Cinematographic Scriptwriting and a Master’s degree in Creation, Thought Creation and in Humanities from the ECH. In addition, he has taught at schools such as Miami Ad School and Elisava, among others.
He has led the creation of campaigns with great recognition by the global advertising sector in the festivals most important such as Cannes Lions, One Show, LIA, c de c, El Sol or the Eficacia Awards, in which he has also served as a jury.
